April 21, 2024

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Enterprise Insider’s top rated promotion and media stories for February 11

3 min read

Fantastic morning and welcome to Insider Advertising for February 11. I’m senior advertising reporter Lauren Johnson, and this is what’s heading on:

  • The ad companies driving vaccine promoting.
  • CNN’s prospective customers.
  • Mint Mobile’s advertising stunts.

If this e mail was forwarded to you, indicator up right here for your day-to-day insider’s information to advertising and media.

Ideas, remarks, strategies? Fall me a line at [email protected] or on Twitter at @LaurenJohnson.


anthony fauci

Dr. Anthony Fauci is pictured previously mentioned on November 19, 2020.

Jabin Botsford/The Washington Put up by using Getty Photographs


All the advertisement organizations benefitting from HHS’s $115 million vaccine instruction marketing campaign

  • Patrick Coffee and Lindsay Rittenhouse report that WPP advert organizations are leading the Health and Human Services’ vaccine education and learning marketing campaign.
  • The upcoming phase will be a $115 million-as well as work to stimulate people to get the vaccine.
  • The energy experienced gotten political as Democrats accused President Trump of turning the campaign into re-election “propaganda.”

Study the tale.


Anderson Cooper CNN news TV

Cable subscriptions for Television set news have steadily lowered in latest a long time.

Scott Olson/Getty Pictures


Wall Road thinks AT&T will sooner or later provide CNN — here are 13 most probable prospective buyers

  • Claire Atkinson talked to executives throughout the media field to discover possible consumers of AT&T’s CNN.
  • There is certainly a rising perception that AT&T could have to sell all or part of its media homes after shelling out billions on spectrum.
  • AT&T claims CNN isn’t for sale, but analyst Craig Moffett states “every little thing is on the table.”

Read the tale.


Ryan Reynolds



Mint Mobile


How Ryan Reynolds-owned Mint Mobile’s reputation is soaring on its irreverent and non-classic internet marketing stunts

  • DTC cell provider Mint Cellular has developed revenue rapidly in portion many thanks to its irreverent marketing, stories Tanya Dua.
  • The Ryan Reynolds-owned provider has used strategies like voicemails and holiday playing cards.
  • The corporation promises its method has aided boost earnings 50,000% in excess of the earlier 3 years.

Read the tale.


A lot more stories we’re looking through:

Thanks for looking at and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this day by day e mail listed here.

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