Meta launches Connected podcast exploring the marketing and advertising industry

Meta has introduced a new podcast, Connected, that examines the heritage and outlook in crucial locations of advertising and marketing, marketing and client behaviours. The podcast is hosted by HardHat founder, Dan Monheit.

The announcement:

Meta has currently launched Connected, a important new podcast sequence which tells the lesser-identified stories and explores the earlier, present and foreseeable future in essential spots of promoting, advertising and shopper conduct.

The new period is hosted by HardHat founder and behavioural science guru Dan Monheit, and characteristics a assortment of sector luminaries offering their insights on these vital subjects.

In this 5-episode period we search at:

• The evolution of on the internet promoting and how brand names are adapting for a extra clear long run, with online historian Brian McCullough, IAB Australia CEO Gai Le Roy, social media strategist Meg Coffey, WPP AUNZ President Rose Herceg and Spotify’s Belle Taylor
• Focus as a advertising and marketing metric with marketing and advertising science qualified Dr Karen Nelson-Field, Coles CMO Lisa Ronson and globally renowned media strategist Faris Yakob
• How Messaging apps are making new options for brand names with insights from Warehouse Team CMO Jonathan Waecker and social researcher Claire Madden.

Meta director of internet marketing Australia Alexandra Sloane claimed: “Following the substantial results of the award-winning Confront 2 Deal with podcast series, we required to evolve the channel to glimpse at some of the most vital field issues and give entrepreneurs an entertaining and educational new source.

“With the marketing and advertising planet evolving so quickly we preferred to get time to investigate these matters, and the punchy 20-moment episodes pack in a great deal of information, insights and inspiration to support marketers get to grips with the ever-transforming landscape.”

The podcast is developed by internet marketing articles specialists Distinct Hayes Consulting.

Supply: Apparent Hayes Consulting