NFT company Boss Beauties names Wieden+Kennedy AOR

Innovative company Wieden+Kennedy has been named the agency of record for Manager Beauties, an NFT enterprise most recognized for its eponymous NFT selection. The move bridges World wide web3 and the globe of marketing as NFT-native assignments appear to become the up coming generation of electronic models.

Wieden+Kennedy will guide Boss Beauties with brand positioning, structure, social, content material and solution, wrote Rebecca Groff, Wieden+Kennedy’s international director of communications and community relations, in an email.

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Manager Beauties is an NFT firm motivated by My Social Canvas, a world collective launched by entrepreneur Lisa Mayer to empower females and women through mentorship applications and scholarships. The Manager Beauties NFT selection, which consists of 10,000 portraits of impartial and assorted girls, released in September and bought out in 90 minutes. In the time considering the fact that, the challenge has netted close to 14,500 ETH in trading volume, or approximately $45 million, at the time of writing.

Manager Beauties is aiming to leverage its good results in Website3 by appealing to mainstream audiences. The organization has programs for metaverse activiations, toys and certified products, film, Television and tokenized online video game titles, wrote Mayer, who serves as the company’s CEO, in an e mail.