Netflix appoints Lucinda Martinez as VP

Veteran marketing executive Lucinda Martinez has joined Netflix as vice president of multicultural marketing, after far more than 20 yrs with HBO.

In this freshly developed place, Martinez will build a multicultural advertising and marketing staff and guide Netflix’s specific advertising and marketing attempts to the Latino, Black, Asian, LBGTQ and faith audiences. Martinez begins her new purpose later on this thirty day period, and will report to Netflix CMO Bozoma Saint John.

“We want our promoting to be just as entertaining and inclusive as our movies and shows, and want to ignite discussions about our brand name all over the world,” said John. “Lucinda is a leader in the room and less than her direction we will continue on to sharpen the inclusion lens in our internet marketing and interact our audiences in reliable and culturally pertinent techniques.”

Martinez most lately served as government vice president of HBO and HBO Max brand promoting, liable for creating a unique, resonant and inclusive model narrative for HBO and HBO Max. She also led the growth of talent improvement and emerging artist programs throughout all WarnerMedia brand names.

“When I received the phone from Netflix with the chance of constructing from the floor up a world multicultural promoting team, it was a pivotal minute that I could not resist,” Martinez claimed. “I seem ahead to amplifying Netflix’s reliable storytelling and carry on to elevate and celebrate assorted audiences around the world.”