A spouse and children-owned masala company in TN programs to hit marketplaces in the South

Annapoorna Masalas and Spices, which begun off as a little-time supplier of masalas and spices to metropolis motels in Coimbatore 45 a long time ago, is now organizing to develop to all the Southern States in the future number of months.

Vijay Prasad, a third-technology entrepreneur, has chalked out ambitious ideas to go further than Tamil Nadu, expanding to Karnataka, Kerala, Andhra Pradesh, Telangana by launching masalas for common nearby cuisines.

He admits that that the masala and spices market is pretty cluttered with numerous organised and unorganised gamers flooding the market place with a wide range of items.

“Yes, the current market is cluttered. But our products and solutions will stand out as they cater to the nearby palate. For one, we go to Telugu-speaking places with choices like Andhra Koora Kaaram Powder,” Vijay Prasad, Government Director of the enterprise, advised Company Line.

“Name a preferred cuisine in these States, we will have a masala blend products. We have deputed teams with chefs to different of parts of the South to determine popular nearby cuisines and acquire products to go well with these cuisines,” he explained.

Focusing on better turnover

The organization, which reached a turnover of ₹40 crore this fiscal 12 months, is concentrating on to reach ₹90 crore in 2021-22.

Vijay Prasad’s father R Velumani took over the reins from his father Damodarasamy Naidu in 1980. Vijay Prasad, who studied meals technological know-how in Australia, returned to India and joined the relatives business in 2012 and concentrated on product standardisation.

Immediately after turning into the Government Director in 2019, he has decided to increase the operations to the Southern marketplaces in a significant way.

“Our production potential has gone up to 35 tonnes in 2019 from 3 tonnes in 2014. We have two built-in crops at the 30,000-square toes facility at Coimbatore. When we cross the ₹150-crore turnover current market, we may possibly set up a plant near Guntur or Nellore,” he mentioned.

He stated the current capability would consider them to a turnover of ₹200 crore in the future 2-3 a long time.

The firm, which has about 200 staff, will increase 100 far more by the calendar year-end. “Most of the new additions will be in the product sales department,” he said.