Foremost arts marketing professional Lyndell Pond has been promoted to Handling Director of ACMN, the biggest leisure and promoting agency in Australia and New Zealand. The greatly- revered Caryn Cavanagh continues to be as Handling Spouse of ACMN.
Lyndell was formerly Director of Account Providers at ACMN and in latest yrs she has expanded the company’s strategic, electronic and research abilities. Drawing on far more than 20 years’ knowledge in reside leisure and significant celebration advertising, Lyndell has built a formidable global network.
“I am ready for the difficulties the sector faces with the ongoing effect of Covid-19,” Lyndell Pond claimed. “Alongside with Caryn Cavanagh, I’m thrilled to be top a strong and passionate group to do the very very best we can for our shoppers. We are on the lookout forward to a interesting long run in this at any time-altering company.”
Lyndell has worked with, and for, some of the world’s ideal-regarded musical theatre producers together with the impresario Cameron Waterproof coat for whom she was Promoting Supervisor for 4 yrs. In London, she worked on many long-jogging West Close displays, such as the global phenomenon Les Misérables, as well as the British isles and European tours of Overlook Saigon and My Fair Girl.
“Lyndell has superb management capabilities and is extremely significantly a workforce participant” Caryn Cavanagh explained. “Her extensive encounter and promoting aptitude provides compound, depth and creativity to ACMN’s seem comprehending of clients’ requires and our delivery-concentrated technique.”
In her new part, Lyndell not only brings management savvy but also large suggestions, specially at a time when the arts sector is progressively obtaining back again on its feet following the devastating affect of COVID-19. Just one initiative is an ACMN podcast identified as ACMN Discussions, a regular exploration of advertising, media and amusement problems and matters, manufactured and hosted by Lyndell.
Throughout the final ten years, the completed marketer has designed a powerful and collaborative relationship with quite a few of Australia’s ideal-recognised producers, including John Frost, Rodney Rigby, Tim McFarlane and Torben Brookman to title just a couple of. She has worked on a number of of the greatest enjoyment makes in the enterprise: The Book of Mormon, Appear From Away, WICKED, Jersey Boys, Billy Elliot and Mary Poppins among the many other people and is at this time focussing on the premiere of Moulin Rouge! The Musical.
Having properly operate her personal company specialising in tourism marketing companies, Lyndell joined forces with ACMN much more than five several years back. A essential target in that time has been on the agency’s electronic organization advancement.
With a Bachelor of Science diploma, her analytical competencies in a knowledge-driven entire world are second to none. Lyndell is recognised as 1 of the most methodical and astute strategists in the industry her pushed, can-do perspective countenanced by a characteristically serene, level-headed technique.
Lyndell is a staunch supporter of the arts, overseeing ACMN’s function on Leisure Aid and the Actors Benevolent Fund.
ACMN Discussions is offered now on Spotify and Apple podcasts.