Advertisement Rewind: Richmond’s unforgettable promotion and marketing for 2020
2020 offered new issues for Richmond’s marketing and advertising difficulty-solvers, with the pandemic requiring businesses to rethink their approach to strategies and how they’re developed. But that did not seem to be to sluggish down their output.
The year begun off with a identify improve for 1 of Richmond’s longer-jogging organizations, when 1 of its Scott’s Addition neighbors expanded its business office footprint, getting the whole Power Plant at Blessed Strike developing in Shockoe Base as a 2nd spot.
And just as the yr was commencing to wrap up, the industry’s consideration turned to Richmond as soon as more as The Martin Company was named Adweek’s U.S. Company of the 12 months, capping off an abnormal but productive 12 months.
Right here are our picks for this year’s standout domestically produced ads and unforgettable marketing moments, in no unique purchase, pulled from The Pitch and other BizSense coverage:
NBC12 – ‘Forecast of Fear’ promo
Forecast of Fear – Trailer (:60) from NBC12 Advertising on Vimeo.
This 60-next clip accounted for 3 of 5 awards that NBC12 Internet marketing picked up in this year’s Promax Awards North The us competitors. “Forecast of Fear” gained gold and silver awards in the branding/picture information station category, as well as a gold for weather conditions advertising spot.
Manufactured Resourceful/Departure Point – Supporter Area Organization Alliance promo
https://www.youtube.com/check out?v=2x-5Ll3ZNgA
Designed Innovative led a rebrand for the Enthusiast Location Business enterprise Alliance. The effort involved a refreshed web page produced by Stovepipe, as perfectly as a brand and a movie filmed and developed by Departure Position Films. Several member firms and owners are featured in the two-minute clip, which was created and conceptualized by Little and Mike Ward of Milepost Artistic.
The Martin Agency – Aged Navy family portrait spot
https://www.youtube.com/observe?v=E-izn3B4DyM
Just after landing Aged Navy as a shopper in February, The Martin Agency released this clip in May well to announce a $30 million clothing donation that the retailer created to families in want. Showcasing time-lapsed footage of Richmond artist Noah Scalin creating a spouse and children portrait employing 1,000 parts of the garments brand’s things, the online video marked Scalin’s initial artwork installation linked with a brand name, and signaled the commence of the agency’s perform for Outdated Navy, which Adweek cited in naming Martin its 2020 U.S. Agency of the Year.
Acquainted Creatures – ‘Keep Calm and Nom Nom’ campaign
FC_NomNom_16x9 from Acquainted Creatures on Vimeo.
Scott’s Addition-centered Acquainted Creatures responded to the pandemic with this multifaceted campaign aimed at assisting space places to eat. A site inspired patrons to acquire reward cards for establishments, and a industrial made with regional studio Spang inspired Richmonders to purchase takeout or supply utilizing photos of food stuff from regional eating places.
519/The Branching – Allen & Allen ‘Little Moments’ location
Allen & Allen – There’s Energy in the Little Times from 519 on Vimeo.
519 created this industrial for regulation firm Allen & Allen. Named “There’s Electricity in the Little Times,” the 60-next video clip exhibits clips of people being at dwelling amid the pandemic. Movie manufacturing house The Branching worked with the company on the ad.
Siddall/Product Studio – MADD Virginia marketing campaign
Siddall collaborated with Cream Studio on this drunk driving awareness campaign for MADD Virginia. The campaign highlighted victims Kaitlyn Duffy and Sheila and Yolanda McCowan and integrated statewide Television set spots, radio and social media advertising.
Isabel Kerr – Alzheimer’s Affiliation content material piece
https://www.youtube.com/enjoy?v=bMVQNXy0AO8
VCU Brandcenter scholar Isabel Kerr took property finest-in-clearly show honors in the student opposition at this year’s Richmond Present for this 60-2nd clip for Alzheimer’s Affiliation. Kerr’s website describes the clip as “a information piece exploring the passage of a horrible disorder.”
Alice Blue/Clients & Purpose – Environment Without the need of Exploitation adverts
Alice Blue worked with New York healthcare advertisement company Patients & Purpose on this marketing campaign to support World Devoid of Exploitation, a coalition from intercourse trafficking. Do the job included a series of ads with the slogan “Let’s put this enterprise out of small business.”
Elevation – National D-Working day Memorial ads
Elevation’s marketing marketing campaign for the National D-Day Memorial in Bedford featured ads with taglines these kinds of as “A 50-acre remedy for cabin fever,” “Drive to Bedford — be transported to Normandy” and “A area wherever you can move freely — and be moved by freedom.” The campaign consisted of compensated social media promotion and was credited with a 38 % enhance in web-site visits when compared to the identical time final year.
Model Federation/Markham & Stein – Children’s Hospital ‘Wonder Tower’ marketing campaign
https://www.youtube.com/observe?v=YeAcJ901vcU
Richmond-primarily based Model Federation handled analysis, brand name and messaging work for this marketing campaign promoting Children’s Clinic Foundation’s Created for Little ones money campaign to assistance development of a new inpatient and emergency tower at Children’s Medical center of Richmond at VCU. The advertising marketing campaign was conceptualized and made by Miami-primarily based agency Markham & Stein and integrated a manufacturer video clip, Tv spot and webpage.
