Amazon’s Audible picks Wavemaker for $500 million paid media business
1 min readAudible, the Amazon-owned podcasting platform, picked Wavemaker to guide its $500 million paid out media technique and is altering its marketing plans as it tries to posture itself in the audio landscape versus rivals like Spotify.
Audible launched its agency evaluate in December, and GroupM’s Wavemaker was named the “agency of file for paid out media worldwide,” according to an announcement currently from both of those companies.
“Wavemaker’s energized method to media will help Audible reach several more prospective consumers around the world and their global qualifications will carry a nuanced, individualized approach to each individual marketplace in which we provide our provider,” Cynthia Chu, Audible’s chief money officer, stated in the announcement.
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Audible had been doing work with a quantity of agency partners close to the planet to commit its media dollars. Publicis’ Spark Foundry taken care of shelling out in the U.S., for occasion. Consulting agency ID Comms labored with Audible on the agency assessment.
Audible was not straight away obtainable for even further remark. But the new technique consolidates world-wide advert spending in one position, beneath Wavemaker. Audible is a sizable piece of Amazon’s broader audio portfolio, and it competes with Spotify, Apple, Google and others in podcasts. Audible is also recognized for primary programming and audiobooks.