April 16, 2024

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Clean calls for regulation of junk foods advertising and marketing in Germany: ‘Voluntary commitments are unable to work’

3 min read

Voluntary company commitments are unsuccessful to ‘effectively defend children’ from the internet marketing of ‘unbalanced foods’. That is the conclusion of a new report commissioned by the Federation of German Consumer Organisations (VZBV).

The study, authored by Dr Peter von Philipsborn, an MD and nutrition professional from Ludwig Maximilian University of Munich, uncovered existing voluntary commitments exclude ‘important types of marketing’ – these as packaging targeting youngsters and electronic publicity – and give ‘numerous loopholes’ thanks to vague definitions.

The report examined foods qualified at youngsters and found the vast majority of advertised solutions are remarkably processed foods with a significant electrical power density and a large written content of sugar, salt and saturated fats. It famous that German young children are uncovered to concerning 2,700 and 7,800 on the internet promoting actions for such foodstuff on the Web each individual year.

So-known as ‘loopholes’ include the use of guideline values for sugar, unwanted fat and salt ‘far below’ the nutritional standards designed by the Earth Overall health Firm. It also stressed that packaging is an critical software to converse model attractiveness that falls completely exterior voluntary commitments.

‘Voluntary commitments are unable to work’: VZBV

This has prompted calls for the federal governing administration to ‘strictly regulate’ internet marketing to youngsters.

“So considerably, the federal governing administration has relied on the voluntary self-restraint of the sector to restrict the advertising and marketing of unbalanced food items to young children. But unbalanced, extremely processed solutions frequently create higher profit margins than healthy meals. It is as a result apparent that voluntary commitments can’t work,”​ German Client Affiliation board member Klaus Müller argued.

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