Comcast Advertising and marketing Appoints Market Innovator Pooja Midha

In this purpose, Midha will oversee global advertising and marketing and lead the evolution of a strategic vision to generate expansion and improve the worth of the company’s goods within just the transforming promoting ecosystem.

Comcast Marketing, a division of Comcast, today announced that it has appointed Pooja Midha as its main advancement officer, a new function in just the organization.

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“Her skill to type by means of complexity, synthesize technological innovation and generate internet marketing innovation is unmatched in the market and will be a must have to each our company and our customers.”

In this new situation, Midha will oversee global marketing across Comcast Marketing, Effectv and FreeWheel, as effectively as Effectv’s recently released gross sales growth purpose. Midha and her workforce will establish awareness for each and every company’s differentiated value and speed up development for local, regional and countrywide marketplace possibilities. In addition, she will oversee and broaden Comcast Advertising’s manufacturer choices, with the goal of enhancing goods and methods for the quickly altering video market. These modifications consist of the shift to audience-primarily based advertising and marketing, the growth of multi-display written content consumption, and an growing emphasis on facts and campaign effectiveness.

Midha will report to Comcast Marketing President Marcien Jenckes.

“Pooja has been a fantastic husband or wife and chief in the sophisticated promoting area for lots of yrs. Now that she has joined our crew, we are beyond psyched that she will channel her exceptional expertise and vision to assistance us push development through this time of genuine transformation,” Jenckes mentioned. “Her potential to type via complexity, synthesize know-how and push promoting innovation is unmatched in the marketplace and will be a must have to both equally our enterprise and our clients.”

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“I’m thrilled to be part of the Comcast household at such an enjoyable time for the corporation and the sector. The do the job that Comcast Advertising and marketing is performing across Effectv and FreeWheel to far more effectively link brands with their audiences and travel measurable results is field-top and inspiring,” reported Midha. “I look ahead to helping to propel this operate and the company to the subsequent stage.”

Midha has around 20 a long time of encounter in the media and advertising and marketing sector, with a keep track of file of transforming companies, generating new types, building brands and partnerships and exceeding income goals. She has substantial expertise of digital, online video and tv advertising and marketing, from revolutionary digital and cross-display screen procedures for significant media companies and cable networks, to shepherding new technologies concentrated on consumer engagement and measurement for quality online video.

Most not long ago, Midha served as president of promoting technological innovation enterprise true[X]. She led the long-term corporate tactic for the organization, daily operations, P&L administration and product or service vision, shifting the business to record earnings and operating earnings. Through her tenure, she also led genuine[X] via two acquisitions and integrations, initial to The Walt Disney Business in 2019, and then to Gimbal in 2020.

Prior to joining real[X], Midha was senior vice president, digital ad profits and functions for the ABC Tv Community. In this role, in addition to environment and primary the digital revenue eyesight and taking care of a digital product sales crew, she led the improvement of quite a few new movie offerings, like programmatic and addressable promotion, main electronic platform partnerships and new merchandise all-around social, customized advertisements and branded articles. Right before becoming a member of ABC, Midha held a assortment of senior gross sales and internet marketing roles at Viacom, which include roles at MTV Networks, MTV Networks International and Nickelodeon. She started her vocation in advertising income at Dow Jones & Enterprise.

Midha is a recurrent market spokesperson and thought leader, and has received various awards, which includes being regarded as a Multichannel Information “Wonder Female in Streaming” previous calendar year. She also serves on the operating board of She Runs It, an business group that aims to cultivate and boost woman expertise all through all ranges in marketing, media and tech.

Midha holds a bachelor’s degree from Lehigh College and an MBA from Columbia Company Faculty. She lives with her husband and two youthful daughters in New York Town.

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