December 8, 2023

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David Hogg launching pillow firm to ‘put MyPillow out of business’

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Parkland faculty shooting survivor and gun handle advocate David Hogg ideas to launch his possess pillow company with the goal of competing from embattled bedding firm MyPillow.

The plan was posed to Hogg, 20, in a tweet from entrepreneur William LeGate on Thursday that questioned whether or not the duo ought to start off a pillow business to “put MyPillow out of enterprise.”

The CEO and founder of MyPillow, Mike Lindell, is a vocal supporter of Donald Trump and has continuously promoted wrong promises of fraud about the 2020 presidential election.

“Mike the ‘my pillow guy’ … This pillow fight just obtained really true,” Hogg tweeted on Thursday.

Although it may well have to begin with appeared like a joke, Hogg later explained that he was serious about the company enterprise. He tweeted a listing of targets for the foreseeable future firm, which included supporting progressive triggers and hiring formerly incarcerated People in america.

“The site will be up in a pair months we are pretty a lot in the early stages suitable now,” Hogg claimed. “But we actually are accomplishing this if you have amazing identify strategies dm me- we feel we have a person but we are even now open.”

Hogg grew to become a home identify in 2018 immediately after a faculty shooting at Marjory Stoneman Douglas Large College in Parkland, Florida, where by 17 men and women were being killed. Hogg has since grow to be an outspoken advocate for reforming gun rules and joined numerous of his classmates in the founding of March for Our Lives, a student-led gun regulate group.

LeGate also tweeted about the venture, asking any US-dependent brands with experience generating pillows to achieve out to him.

Lindell advised NBC News final month that “a team has attacked my vendors” and that retailers referred to as him indicating they had been threatened with “a boycott if they don’t comply” and fall his products. Significant chains this sort of as Bed Bathtub & Further than and Kohl’s dropped MyPillow goods amid backlash to Lindell’s outspoken guidance for election fraud conspiracy theories.

The MyPillow Twitter account was suspended immediately after Lindell tried to use it when his very own individual account was banned above bogus claims. Twitter verified to NBC information on Monday that the company account was eliminated for a violation of Twitter’s “ban evasion plan.”

Lindell did not instantly respond to a request for comment from NBC News.

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