Door to door marketing is also known as a ‘field job’ for many marketing professionals. The door to door salesman’s job is one of the toughest in the world, and the one who is able to do it, is easily one of the best professionals in the world. Once a career that was looked down upon and restricted to vacuum cleaners and household appliances, it has now gained popularity as one of the most successful marketing initiatives. Now people who are involved in door to door marketing are given an enviable pay package as compensation and other perks. Of course, the person who undertakes this type of job gains a lot in experience and communication skills
What does it do for the company who employs this kind of ‘to the household’ marketing in its promotional strategies? Now, more than just direct selling, door to door marketing is positioned as a ‘marketing strategy’ in a bid to get loyal and permanent customers. Nowadays, in door marketing, the people who represent utility companies will show you ways to save money on subscription to these services by distributing coupons. For instance, if you regularly buy a certain magazine once a month, the marketing professional of that company will try to convert you into a loyal customer by giving a subscription offer to the particular magazine for 12 months at a discounted price. It will definitely be an offer that you wouldn’t be able to resist. Of course, the traditional door to door selling approach whereby things like home improvement products and cleaning products are sold, still do brisk business.
These marketing professionals also do flyer marketing in the form of leaflet distribution. Companies who want to make use of these strategies contact a flyer distribution company and give them leaflets of their products and latest offers to people who distribute them to the households. Things are turning out to be brighter for door to door marketing for everyone involved in it-the consumer and the company who undertakes it.