Droga5 World wide Main Technique Officer Jonny Bauer is leaving to be a part of expenditure agency Blackstone. In the wake of his departure, the company has promoted Head of Approach Harry Román-Torres to main model method officer of its New York office.
While Droga5 has been heralded for its strong inventive concepts, the agency has attained as substantially acclaim for the sturdy tactic that served as the backbone of its perform. That can mainly be credited to Bauer, who joined in 2008 and founded its strategy exercise extra than a decade back.
In his new put up, Román-Torres will lover with Main Media Officer Colleen Leddy and Chief Expertise Officer Andy Littlewood to oversee Droga5’s strategic self-discipline. The company will not be naming a new world tactic main.
Román-Torres was Bauer’s first retain the services of to the approach group. His strategic insights helped cultivate several noteworthy campaigns this sort of as IHOP’s temporary rebrand as “IHOb” The New York Times’ “The Reality Is Value It” and other standout pushes for UNESCO, Brady Marketing campaign, Less than Armour, Hennessy and Fb. His work earned him Advert Age’s strategic planner of the yr honor at the 2019 Creative imagination Awards.
Román-Torres also serves at the helm of Droga5’s intercultural follow, which emphasizes diversity for every model the company works with.
“Harry is an unique thinker whose electrical power lies in his commitment to cultivating and championing unique perspectives,” Sarah Thompson, World CEO of Droga5, reported in a statement. “His curiosity and appreciation for all aspects of tradition have assisted define the Droga5 culture over the a long time. With the talent and leadership of Harry Román-Torres, Colleen Leddy and Andy Littlewood, we look forward to the upcoming chapter of our story.”
As for Bauer, company Founder and Artistic Chairman David Droga says, “I’m genuinely fired up for Jonny,” going on to credit him for his “seismic contributions” to Droga5 and the potent strategic basis he set up that will go on even just after he leaves. “I just can’t overstate how vital Jonny was to the agency. There are so quite a few items he did for us, but maybe the most significant was that he set in location a new technology of leaders.”
In his new job at Blackstone, Bauer will lead a new model transformation and its portfolio of more than 200 organizations, as 1st noted in Forbes. He will enable deliver the non-public fairness firm’s brand name technique more upstream as a portion of the M&A process, as effectively as all through a company’s evolution in just Blackstone.
Bauer is the most recent leader to leave the company this 12 months. Global Main Resourceful Office Neil Heymann departed in February to open up Le Truc, Publicis Groupe’s new centre of innovative excellence, based in New York Metropolis.
Román-Torres’ promotion is Droga5’s latest shift to establish out its leadership bench. In 2019, the company elevated Govt Imaginative Directors Tim Gordon and Felix Richter to co-chief creative officers, and Executive Artistic Director Alexander Nowak to world head of artwork.
About the Author
