Emirates not long ago took its marketing to new heights—quite literally—in a viral ad that includes a flight attendant standing 2,716.54 ft above floor atop Dubai’s Burj Khalifa, the world’s tallest constructing.
The airline’s 30-second place commences with a straightforward near-up shot of what seems to be an Emirates crew member flipping by means of information boards, in a nod to the well-known scene in the 2003 cult hit “Love Really.” The film rapidly goes from normal to jaw-dropping as the camera pans out to exhibit that the attendant is basically standing on major of the world’s tallest making, towards the backdrop of Dubai’s breathtaking skyline.
The ad celebrates how constraints have lightened for those people traveling from the UAE to the Uk (the attendant’s symptoms notice that the country is now on the UK’s Amber list, permitting for quarantine-free journey). It was conceived and directed by Emirates’ in-house brand workforce with the enable of Dubai-based mostly Prime Productions AMG. On the Emirates’ YouTube channel, the place has about 6 million sights and in excess of 1 million on the brand’s Instagram.
“We normally appear to problem the norm and press boundaries at Emirates,” mentioned Sir Tim Clark, president of Emirates, in a assertion. “We do it just about every working day as a result of our impressive providers, our best-in-class item and of class by means of our promotion.”
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