Etsy Hires Former Overstock Exec to Head Website positioning

Etsy employed a new World-wide Head of Seo (Research Motor Optimization), according to a LinkedIn article by Ratish Naroor. “Etsy is seeking to expand both in domestic and international market – I cannot be extra energized to be aspect of that journey,” he wrote.

Naroor will come to Etsy from Slice – the pizza shipping and delivery app (SliceLife.com), not to be perplexed with the company of the similar identify bought by Rakuten that individuals use to regulate purchases, manage receipts, monitor transport by accessing their e-mail (Slice.com).

Prior to his time at Slice, Naroor was Director of Web optimization for Overstock.com.

Etsy is also in the current market for a Senior Manager of Website positioning reporting to the International Head of Website positioning. The pursuing is excerpted from the work-put up listing:

“Etsy presently supports much more than 3.7 Million tiny enterprise sellers worldwide, with 1000’s of new sellers becoming a member of us every thirty day period. Etsy also crafted 75+ million Search engine optimization landing webpages on the area and has more prospect to insert a lot more. Website positioning has been just one of the most essential organic channels that drives tens of millions of customers to the marketplace and delivers new prospects. Our Website positioning vision? Be the Search engine optimization chief to evangelize Search engine marketing and teach on scaling Search engine optimisation throughout all teams who update the marketplace.

“We are seeking for an analytical and perceptive chief, who is skilled in building and applying successful search engine optimization (Seo) methods. As the Senior Manager Search engine marketing you enable manage offsite and onsite optimization assignments, report on efficiency, and aid travel the company’s development.”

Apparently Etsy employed Ryan Scott from Slice in 2019 to turn into its Chief Advertising and marketing Officer, a freshly made posture – the exact same year it hired Marc Steffens from Slice to develop into its Vice President of Progress Promoting.

Sellers will be crossing their fingers that the new Website positioning employees can travel visitors to their listings – if possible devoid of the expenses for Etsy paid out-search ads that are necessary for sellers carrying out over $10,000/year in product sales.

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce given that 1999. She’s a greatly cited authority on marketplace selling and is author of “Change eBay Information Into Pounds” (McGraw-Hill 2006). Her website was highlighted in the e book, “Running a blog Heroes” (Wiley 2008). Adhere to her on Twitter at @ecommercebytes and send out information strategies to [email protected].