When a model is prosperous, there’s normally a want to prolong it.
Disneyland was an extension of Disney flicks. It mirrored some of the magic of the movies, but created a little something new and useful as perfectly. Disneyland experienced some of the Disney essence and then crafted something additive and new.
Apple did the exact point with the Apple iphone in extending the brand of the Mac.
On the other hand, the new Leica check out is only a memento. It is not a improved observe. It is not far more of a Leica than any of a dozen other overpriced watches could be noticed to be. It is basically there to remind you that you appreciated the initial. It is a souvenir of a feeling, not the creator.
Almost nothing mistaken with a souvenir. I’m confident Leica will make a earnings from their enjoy with minimal destruction to the promise that the brand name by itself would make. But make too a lot of souvenirs and you grow to be a hollow shell, losing the probability to make the change you find.
The crappy t-shirt you bought at your favorite musician’s concert is a memento, but they should not rely on that as their legacy or the engine of their advancement.
All day, unique creators have to make options about what they are likely to do up coming. Sometimes we can create an extension. And often, we make your mind up to make a souvenir rather.