‘Fancy Like’ from Walker Hayes is now an Applebee’s advertisement
2 min readThe dance music plugs the restaurant’s menu—which the good news is for Applebees spurs the appetites of supporters. Hayes can be read above track singing:
“Yeah, we extravagant like Applebee’s on a day night
Received that Bourbon Avenue steak with the Oreo shake
Get some whipped cream on the major too
Two straws, just one examine, girl, I bought you”
With the rise in vaccinations, out of doors eating and the release of the track, the chain has noticed an maximize in foot targeted visitors. Father or mother organization Dine Makes World wide described that 2nd-quarter identical-restaurant revenue for Applebee’s elevated 102%.
On the Aug. 5 earnings connect with, Applebee’s president John Cywinski described the track, though pointing out that “music is so much portion of our brand name DNA.”
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“This tune lyrically is all about date night at Applebee’s and it is gone viral in a major way on social media—TikTok, Instagram and YouTube—providing fantastic excitement for the Applebee’s brand name,” he reported, according to a transcript.
In a press release, Applebee’s Main Advertising Officer Joel Yashinsky states that “with our new advert debuting currently and the return of the Oreo Cookie Shake, we cannot hold out for company to head into Applebee’s for their possess ‘Fancy Like’ date nights.”
Even though there is no affirmation if the track will play in the dining places, the eatery will be giving goods referenced in the song. Starting currently, company can order an Oreo Cookie Shake for $2.99, for instance.
The Applebee’s marketing campaign comes as one more food stuff brand name, Jif, seizes on its very own pop culture moment. The peanut butter model partnered with rapper Ludacris on his single “ATL Butter” for their “Lil Jif project.” Ludacris can be read mentioning “Jif” in the lyrics. The campaign also incorporates aTikTok challenge that demands customers to do a rap duet with a mouthful of peanut butter.
