FCB Health’s Location 23 is the newest pharma and health care company to entice a creative chief from customer promoting. Its new government artistic director, Marcus Kawamura, is a 20-year buyer veteran with a who’s who of buyer brand names in his portfolio, such as Volkswagen, Visa, Pepsi and Verizon.
Kawamura beforehand served as govt resourceful director at mainstream advert company Crispin Porter Bogusky—well-known for its envelope-pushing Burger King and Domino’s work—and as associate innovative director at world inventive powerhouse AlmapBBDO in his indigenous São Paolo, together with art director stints at Leo Burnett, Y&R and DDB.
Even though Kawamura admits he didn’t expect to just take on a pharma gig, he’s eager to sign up for Area 23’s creativeness drive in the industry. He’s operating now to get up to speed on pharma technologies and terminology, but he pointed out that an outsider point of view provides him an edge.
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“Sometimes a refreshing eye allows with a new way of hunting at items,” he stated, adding that “the base line is health professionals and sufferers are persons, far too.”
Pharma advertising and marketing creativeness could not have witnessed its due in 2020 in the pandemic scramble to kick electronic communications into significant equipment. However the pandemic may also present pharma its most effective possibility in several years to drive the innovative envelope.
With many men and women paying out near awareness to the industry—and providing pharma props for its pandemic efforts—companies can get benefit of the limelight to experiment with promoting and marketing.
“It feels like the doorway is open up for making an attempt new means to bring individuals in—to stop and feel about the ideal way to provide messages and empower people today,” Kawamura claimed, including that the onus is now on the business to step up to that challenge.
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Kawamura, who goes by the nickname Kawa, studies to Area 23 main artistic officer Tim Hawkey, who has led the company to a slew of inventive pharma and healthcare awards in excess of the past ten years.
“We are so excited that Kawa is signing up for Area 23,” Hawkey mentioned in a statement, “as he is a legend in the industry and I’ve been following his function and career for a long time. Kawa will undoubtedly add to our mission to solve the world’s major overall health-communication troubles with jaw-dropping creativeness.”