September 22, 2023

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Former Samsung advertising and marketing head Tathagat Jena joins Rediffusion, Advertising and marketing & Advertising Information, ET BrandEquity

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Tathagat Jena
Tathagat Jena

Rediffusion has announced the appointment of previous Samsung marketing head Tathagat Jena as the branch supervisor of agency’s Delhi department.

Tathagat Jena or TJ as he is broadly regarded in advertising and marketing circles, has above two many years of working experience on both of those the client aspect, and at the company finish. A former advertisement govt, possessing labored in organizations like Lowe Lintas, Ogilvy and Leo Burnett, Tathagat did a stint at global luxurious retail model Lladro, right before going on to Samsung India in 2008 wherever he led marketing and advertising, brand and product or service campaigns, media & e-commerce for the smartphone division for nine long a long time.

His final company stint was with Chinese smartphone enterprise Transsion as CMO of Infinix mobiles.

“I am pleased to sign up for an agency with a wonderful and exclusive legacy. At a time when purchasers are progressively trying to get ‘marketing partnerships’ from their interaction businesses, Rediffusion aims to give the finish suite of digital to start with alternatives & show capabilities beyond just communications. Alongside the way I hope to have some fun co-building good results tales that Rediffusion is famous for,” Jena stated.

Navonil Chatterjee, joint president, Rediffusion, explained, “In Tatha we have a great combo of a excellent agency male and a matured shopper hand, particularly one particular who has worked in a extremely competitive classification like cell handsets. He will now convey all these learnings to Rediffusion Delhi. For us Delhi was just one of our most important geographies with Maruti, Airtel, Pepsi all staying our purchasers born in that business office. Tatha is tasked to bring back again the effervescence to the Delhi workplace. We have signed up some really interesting and are living-wire organizations in Delhi and we glimpse forward to a significant Rediffusion procedure in India’s funds town in the days to appear. Delhi is a major priority for us going ahead.”

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