Facts at a glance
Edition: 16; release: June 2021
Executive pool: 79739
the company: 311-Eligible players include Acxiom Corporation. Alibaba Group Holding Limited; Amazon.com, Inc. Baidu, Inc. Dentsu Aegis; Eniro AB; Epsilon Data Management, LLC; Facebook, Inc. Google, Inc. IAC / InterActive Corp. Microsoft; LinkedIn Corporation; Sohu.com, Inc. SXM media; Tencent Holdings Co., Ltd .; TradeDoubler AB; Twitter, Inc. Xaxis, LLC; Veraison Media and others.
coverage: All major regions and major segments
segment: Modes / Formats (View, Search, Other Modes / Formats); Industries (Retail and Consumer Goods, Automotive, BFSI, IT and Telecom, Media and Entertainment, Tourism, Education, Other Industries)
area: world; USA; Canada; Japan; China; Europe; France; Germany; Italy; England; Spain; Russia; Remaining Europe; Asia Pacific; Australia; India; Korea; Remaining Asia Pacific; Latin America; Argentina; Brazil; Mexico; Remaining Latin America; Middle East; Iran; Israel; Saudi ArabiaUnited Arab Emirates; Remaining Middle East; Africa..
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Reaching Global Digital Advertising and Marketing Market $ 786.2 billion By 2026
The Covid-19 pandemic has led people to work at home or away from home, significantly increasing online traffic. The significant increase in online traffic provides companies with the opportunity to continue to attract their target audience through digital marketing initiatives. The blockade pandemic cuts marketing and advertising budgets, reducing overall digital marketing spending, but the available budgets are directed towards digital marketing initiatives. In addition, advertisers have improved return on investment due to less competition in advertising space. As a result, pandemics are transforming digital marketing strategies for businesses, especially those with relatively low priority for digital marketing initiatives.
Click and display advertising is one of the most prominent forms of digital marketing initiatives. Clicks are more expensive than display ads because they ensure that your customers are directed to the advertiser’s website. However, clicking on it will improve your return on investment. Lower CPC bids due to lower digital marketing budgets across the spectrum. As a result, marketers are getting more clicks at the same cost. Aggressive advertisers with a long-term outlook are in a position to take advantage of the low cost of clicks to improve their marketing plans and maximize their profits when the situation improves. Continued spending on digital marketing initiatives ensures that such advertisers have a high recall rate for their products or services when the situation improves. In addition, the low cost of digital marketing and the disadvantages of other marketing and ad formats have led advertisers to research and / or increase their marketing spending on digital marketing.
COVID-19 In the crisis, the global market for digital advertising and marketing US $ 350 billion By 2020, it is predicted to reach the modified size US $ 786.2 billion By 2026, it had grown at a CAGR of 13.9% over the entire analysis period. Display, one of the segments analyzed in the report, is projected to grow and reach at a CAGR of 15.5%. US $ 521.5 billion By the end of the analysis period. After a thorough analysis of the business impact of the pandemic and its triggered economic crisis, search segment growth will be readjusted to a revised CAGR of 12.2% over the next seven years. This segment currently holds a 40.9% share of the global digital advertising and marketing market.
The US market is estimated as follows $ 155.3 billion China is expected to reach in 2021 $ 254.9 billion By 2026
The US digital advertising and marketing market US $ 155.3 billion The country currently has a 38.6% share of the world market. China, The world’s second largest economy is projected to reach an estimated market size. US $ 254.9 billion In 2026, it recorded a CAGR of 18.4% throughout the analysis period.Among other notable geographic markets Japan And Canada, Each forecast grows at 7.6% and 8.1%, respectively, during the analysis period.within Europe, Germany It is projected to grow at a CAGR of about 5.8% while other European markets (as defined in the study) reach. US $ 288.5 billion By the end of the analysis period.
Advanced regions, including the United States, Canada, Japan And Europe, Makes a major revenue contributor to the global digital advertising and marketing market. Factors such as the huge penetration of connected devices, the highly developed digital ecosystem backed by large media companies and ICT service providers, and the strong focus on digital media campaigns between companies are factors in developed country digital. It continues to be a major driver of the growth and progress of the advertising market. In developed regions, per capita spending on connected devices remains high, with a significant proportion of consumers buying mid-end to high-end devices for a variety of purposes. Products with sophisticated features and features are popular among consumers, and the majority of consumers are wealthy, so the price of the product remains largely irrelevant. While consumer affluence and the general trend towards advanced technology favor the widespread acceptance of connected devices, the active participation of major electronics manufacturers drives market momentum. With the proliferation of connected devices and consumer trends towards digital solutions, advanced regions represent the leading markets for digital advertising and marketing globally.
Reach Vertical, Retail, Consumer Goods By Segment $ 158.3 billion By 2026
The Global Retail and Consumer Goods (Vertical) segment US $ 78.7 billion In 2020, US $ 158.3 billion By 2026, it reflects a combined annual growth rate of 11.9% during the analysis period. China It constitutes the largest regional market for the retail and consumer goods segment and will account for 36.1% of global sales in 2020. China During the analysis period, we are ready to record the fastest combined annual growth rate of 15.3%. US $ 76.7 billion By the end of the analysis period. More
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