GroundTruth Acquires Self-Serve Local Advertisement System Addy
3 min readNEW YORK, March 30, 2021 /PRNewswire/ — GroundTruth, the leading place-dependent marketing and promotion technological innovation firm, introduced currently that it has acquired Addy, a foremost on the internet area advertising retail outlet. The acquisition will merge Addy’s self-provide advertising and marketing technological innovation and UI with GroundTruth’s location-dependent ad capabilities to give small companies seamless obtain to internet marketing methods that drive significant enterprise results this sort of as visits to their areas.
According to industry forecasts, local promotion in the US is projected to expand 2.5% 12 months-more than-year, growing to $137.5 billion nationally. Despite the regular projected development, a lot of little firms nonetheless facial area worries accessing, navigating, and activating the identical details-pushed promotion solutions utilised by primary countrywide makes.
“We’ve been quite effective at producing a shopper expertise concentrated on driving organization functionality and success for countrywide makes and organizations,” said Steve McCarthy, CEO of GroundTruth. “The suggestions we have acquired from our tiny company customers is that they need a extra simplified procedure for advertisement getting on our system. Attaining Addy presents us the know-how belongings we want to supply on our core motivation to give a superior working experience to all our shoppers, such as neighborhood small business proprietors.”
1000’s of substantial to mid-measurement manufacturers, resellers and marketing companies use GroundTruth’s Adverts Manager system to plan and activate their marketing campaign strategies. As a result of Addy’s intuitive online action-by-move advertisement organizing and shopping for approach, compact firms will be able to overlay GroundTruth’s buyer offline behavioral intelligence and viewers data with their advertising strategies. GroundTruth’s scale, precision and omnichannel capabilities give regional business enterprise owners the ability to develop and activate promoting campaigns that get to a more substantial, more specific team of shoppers with no limitations this kind of as least buy or perception requirement.
“From the begin our mission at Addy has been to make the promotion method easier, a lot more intuitive and even pleasant for little entrepreneurs,” explained Ben Bilbrough, CEO of Addy. “We are thrilled about signing up for the GroundTruth crew and beginning the following chapter in that journey. Jointly we will be in a position to supply community enterprises with promoting alternatives and advertising instruments that empower them to grow their business however they like.”
As a local business’s functions and browsing ordeals evolve, GroundTruth gives trustworthy marketing companies, solutions and insights that improve with their organization. GroundTruth performs with foremost stores, CPG models, places to eat and other important industries to help travel successful marketing and advertising tactics.
About Addy
Addy delivers a full mix of community promoting choices, such as print, out-of-house, television, immediate mail, and imaginative products and services. Area entrepreneurs obtain and location their adverts within an intuitive, familiar eCommerce ecosystem on their pc, tablet, or smartphone. With just a several clicks, they are in a position to establish and activate media prospects in their area markets.
Started as Adverator in 2016, the business adopted its nickname Addy as its model name in 2019.
About GroundTruth
GroundTruth is the top area-based mostly internet marketing and advertising know-how business. Sitting down at the convergence of offline and on the net information, GroundTruth provides a unique info set identified as “visitation information,” which makes it possible for brand names, businesses, SMBs, and non-profits to push higher-undertaking small business outcomes (ROI). GroundTruth activates this details by means of a suite of effectiveness merchandise and providers by way of their self-provide promotion system, by means of managed services, or personalized partnerships. GroundTruth has developed proprietary cleansing procedures that merge their Blueprint’s contextual mapping technological know-how, owned & operated properties, together with 3rd occasion cell locale facts, with each other yielding more than 30 Billion visits on a yearly basis. Find out more at www.groundtruth.com
Media Get in touch with
Matthew Pennacchio
Sunshine Sachs on behalf of GroundTruth
516.851.4766
[email protected]
Source GroundTruth
