ROCKFORD — Rockford Spot Convention & People Bureau personnel will quarterback a $300,000 advertising and marketing marketing campaign promoting the metropolis as an cost-effective and easy location to reside and do the job.
Under a deal accredited Monday by the Rockford City Council, the site visitors bureau will have interaction in a campaign that tells Rockford’s tale in a beneficial light-weight, aims to conclusion populace drop and assists business endeavours to recruit gifted new staff members.
The marketing method will position “Rockford as a desirable area for website visitors, employees, families — to reside, visit and relocate,” according to the prepared proposal. It will include a new relocation website, promoting and outreach to external media markets.
Mayor Tom McNamara stated just one of the primary goals of the marketing campaign is to “entice and keep citizens.” Illinois and Rockford have witnessed inhabitants decline above the very last 10 years. Rockford has shed a lot more than 7,200 inhabitants due to the fact 2010, according to the U.S. Census Bureau.
Funding for the project will come from remaining-more than cash equilibrium in the city’s tourism fund, which is created by a 5% tax on lodge stays. In addition, the visitors bureau programs to elevate matching funds from personal sector donations of at minimum $200,000.
City Council authorized the evaluate on a vote of 11-3 with Aldermen Tim Durkee, R-1, Chad Tuneberg, R-3, and Linda McNeely, D-13, voting in opposition to the evaluate.
Durkee argued that considering that he sights the undertaking as over and above the scope of companies the site visitors bureau by now presents the town under current agreements, the advertising and marketing marketing campaign really should have been put out for bid.
The people bureau has seen major funding cuts for the duration of the pandemic and was compelled to layoff staff members, leaving it not able to fund the internet marketing campaign with out the infusion of funding, officials said.