How Hunnys.net organized a scavenger hunt around Times Square with AWeber landing pages5 min read
By Chris Henrich September 15, 2022
With just 24 hrs just before a substantial occasion, a small workforce made a productive scavenger hunt.
Stacys is the creator and challenge lead for the wildly prosperous NFT (Non-Fungible Token) project Hunnys. This past June, she and her workforce had been gearing up for their appearance at NFT.NYC, a networking party and trade exhibit dedicated to advertising and marketing NFT assignments and showcasing creators from around the globe.
In excess of 15,000 exhibitors and visitors had been established to descend on Instances Square, and the group was identified to supply a exceptional practical experience for any Hunnys local community customers in attendance — while also engaging with probable new supporters. With the function a mere 24 hours absent, they determined on a scavenger hunt. By applying AWeber Landing Pages, Hunnys shipped just one of the coolest local community-dependent events at the show.
“The night time in advance of the event, we began brainstorming all of these new ideas for the scavenger hunt that we hadn’t formerly planned for. Many thanks to AWeber, we have been ready to go from scheduling to execution to supply in a subject of hrs.”
— Rat Benetar, Hunnys.internet Neighborhood Supervisor
How Hunnys.internet Did It
The to start with stage was making out the event’s major landing website page to detail the specifics of the hunt. The team chose their new area title instantly within just the landing page editor. Future they connected their Canva account and started off developing the framework for the event.
The Hunnys crew then planted 17 plastic eggs close to the conference venues and Occasions Square. Inside of of each egg was a QR code. When scanned, the code would website link specifically to each individual egg’s certain Prize Web page. These web pages were being also all developed within just AWeber, every with a custom website page route.
The prizes ranged from hats and hoodies to 1 “grand prize” of .5 Ethereum (a type of Crypto forex), so the group also desired a way to securely identify the primary winner and provide the rewards. The resolution was to involve a button on each and every landing website page that when clicked would share a pre-created tweet. That tweet would detect the winner whilst also notifying the Hunnys team that an egg experienced been found.
In the stop, all but two eggs have been identified. So if you’re heading to Manhattan any time quickly, continue to keep your eyes peeled!
In the end, the team been given loads of kudos and praise from exhibitors and individuals alike.
The Hunnys group saw a bump in engagement throughout Twitter and Discord as present members and new enthusiasts joined in the enjoyable. Still, the most significant takeaway for the Hunnys team?
“In a room as crowded & energized as the NFT market, it’s actually significant to stand out and produce a exceptional encounter for your audience. Our model is all about enjoyable, community, and celebrating innovation. We were thrilled we acquired to supply an practical experience that met those values we feel in.”
— Rat Benetar, Community Manager
If you’re searching for a creative way to interact your viewers, here’s a action-by-move template detailing particularly how Hunnys applied AWeber to stand out in the group.
How to create a scavenger hunt (or any other occasion) with AWeber’s landing web page builder
Step 1: Get a area for your pages
The Hunnys.internet crew started by heading to the domains web page in their account. To get there, go to your AWeber dashboard, then click on your business name and handle in the lower left-hand corner. This will get you to your “My Account” page. Glance for “Domains and Addresses” in the second still left column, and simply click ‘Get one now from Google Domains’.
Stage 2: Established up their event’s house website page in the landing web page editor
Hunnys crafted the home page of their scavenger hunt web-site first. With a minimal enable from a landing webpage template, they had their very first site created in a snap.
Then they adjusted the route location for their web page so it was the property website page (also known as the “index” webpage) for their domain.
Stage 3: Set up the relaxation of the landing internet pages for the party
Hunnys made use of a series of 17 pages, one for each individual egg. That seems like a ton of work, but they produced it a snap by employing the ‘Copy’ purpose in AWeber’s landing internet pages.
They gave every copied landing page a exceptional URL. Then they decided on a particular prize for each individual page.
Here’s what it looked like right after they’d set up all the internet pages:
And here’s what a single of the landing internet pages looked like.
Every single website page also integrated a button with a crystal clear simply call to motion that when clicked would ‘Notify the Hunnys Team’ by populating a pre-prepared tweet for the particular person which would consist of that page’s distinctive code.
Working with Canva (which is integrated with AWeber, so you can accessibility your Canva account from in just your AWeber account, right from the landing web page builder) the Hunnys staff was equipped to generate a sequence of 17 QR codes, just about every linking to the 17 unique landing pages they had set up.
People QR codes ended up printed and positioned into the eggs. Now the crew had the eggs ready to disguise in Situations Sq. and in the convention party corridor.
Following hiding every egg, the crew would tweet out a clue to give men and women a standard plan of in which to search.
Then all they experienced to do was hold out. As men and women started acquiring the eggs, a person by just one, they would scan the QR code in the egg with their cell phone, and then bring about the tweet that Hunnys experienced established up, thus claiming their prize.
The consequence? Hunnys acquired a ton of visibility and created up an even more powerful bond with their tribe. Stacys loved the end result, and how effortless it was to make the whole issue happen with AWeber: “Tools like what AWeber presents are invaluable to me as a business enterprise owner. Our business moves rapidly and when we get a large plan, getting in a position to provide it to lifestyle this quickly presents us with a leg-up on the competitiveness.”
Create your have scavenger hunt — or any other function — with AWeber’s landing web pages
You can borrow this scavenger hunt template for your have function, or use it as inspiration for how to develop a web-site quick. A setup like this could be applied for a birthday get together, a company party, or even for a relatives retreat. Or you could generate a straightforward web-site for a walking challenge, a charity, or a bike race. AWeber’s landing web pages can be employed for much additional than supplying absent ebooks or thank you internet pages.
Signal up for your free AWeber account to get started out.