April 16, 2024

Costaalegre Restaurant

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Iowa small business Joygrow mushrooms’ market industry grows all through pandemic

3 min read
Aaron Johnson, owner of Joygrow in Cambridge, grows a variety of mushrooms, which he sells to fine-dining establishments in central Iowa and to consumers through retail stores, farmers' markets, community-supported agriculture programs and direct sales.

Joygrow mushrooms — a small, area of interest-industry, Iowa business — has been obtaining strength by the pandemic by connecting with other enterprises, like region places to eat that use its neighborhood produce.

“I really want to carry awareness to the community of other companies that make my business enterprise doable,” owner Aaron Johnson claimed, “especially in this time now when everyone is genuinely having difficulties. I want to stimulate people today to support area by having and obtaining nearby.”

Joygrow’s mushroom manufacturing has greater to about 150 lbs per 7 days, up from roughly 25 lbs per week when Johnson 1st commenced the firm in 2015. He’s had an emphasis on diversifying the choices, and correct now, has between a dozen and 15 strains of species in output.

“Oyster mushrooms are the spine of our procedure and what we create the most of,” Johnson explained. But it is tricky for him to name a preferred.

“They’re like my children,” he said. “I cannot have favorites. I appreciate them all equally. But I don’t improve any species that I really don’t basically enjoy myself.”

Joygrow offers a selection of at least a dozen varieties of mushrooms, like the piopinno and chestnut mushrooms in the foreground.

Joygrow was positioned in Boone but just about a yr in the past moved to the edge of Cambridge, wherever Johnson has  retrofitted a substantial outbuilding to fill his company needs. The new site is spacious adequate to accommodate Joygrow’s latest growth and lets lots of space to broaden production.

“The place is critical. I’m even now near to my Ames demographic and my Ames market exactly where I seriously began this procedure — the town that supported me,” Johnson claimed.

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