Jeep pulls Springsteen Super Bowl ad just after information of his drunken-driving cost.

Just after paying out years courting Bruce Springsteen to show up in his first business, Jeep took down the advertisement on Wednesday following information broke that the rock legend had been billed with drunken driving in November.

The two-moment location, which showcased Mr. Springsteen in the rural middle of the region, urging unity from a white Jeep, was made last month and aired in the course of the Tremendous Bowl on Sunday. Time for the broadcast, the largest television function of the yr, value most advertisers $5.5 million for 30 seconds.

The charges in opposition to Mr. Springsteen, which included reckless driving and driving though intoxicated in New Jersey on Nov. 14, grew to become general public on Wednesday. His initially virtual court look will possible manifest towards the conclude of February.

Jeep removed the Tremendous Bowl advertisement, which was manufactured by a inventive group picked by Mr. Springsteen, from its Twitter feed and YouTube site. The commercial was the next-most-viewed recreation-working day spot on YouTube on Sunday evening, at the rear of Amazon’s advert and in advance of commercials by Cadillac and Uber Eats, according to the system.

In a assertion, Jeep stated, “It would be inappropriate for us to remark on the details of a issue we have only examine about and we can not substantiate. But it’s also proper that we pause our Significant Video game professional till the real points can be set up.”

“Its concept of community and unity is as suitable as at any time,” the enterprise claimed. “As is the information that ingesting and driving can never ever be condoned.”