KnowSeafood Names Michael DiLorenzo Chief Advertising Officer
3 min read“Mike has a most amazing observe report for mastering brand setting up, driving customer acquisition, and frequency owing to his deep marketing and advertising and specialized information,” explained KnowSeafood CEO Daniel McQuade. “His passion for creating manufacturers is ideally suited for the mission of KnowSeafood. We are fired up to have Mike join KnowSeafood to individuals who care where their seafood arrives from and rework their relationship with seafood with unparalleled levels of belief, transparency, wide range, and good quality. He shares our vision for how huge this prospect can be.”
“I experience pretty fortuitous to have met the KnowSeafood staff just as macro developments are converging to develop a substantial chance to supply the complete finest seafood straight to discerning customers,” said DiLorenzo. “Present day consumer calls for excellent, speed, usefulness, and additional importantly, obligation in the sourcing of their foodstuff. KnowSeafood is uniquely leveraging the most recent technological developments, like blockchain, to produce the ideal consumer practical experience in seafood, from the harvest to the table.”
DiLorenzo delivers substantial marketing skills in his new purpose, becoming most effective recognised for joining the on-desire liquor shipping support Drizly before its general public launch in 2014 and architecting that company’s launch internet marketing system. The results of Drizly throughout DiLorenzo’s tenure (2014-2016) in seizing the initial-mover benefit in the marketplace culminated with the company’s eventual acquisition by Uber for $1.1 billion in 2021.
Also regarded for his pioneering get the job done in social media promoting, DiLorenzo established one of the very first social media internet marketing and system departments in specialist sporting activities for the duration of his tenure at the National Hockey League. For that do the job, he was named to the prestigious “40 Below 40” record by PRWeek Magazine in 2010.
Considering the fact that 2016, DiLorenzo has served as the CMO at GasBuddy, one particular of the most extensively used travel and navigation applications globally, boasting just about 100 million lifetime downloads. At GasBuddy, he led the promoting workforce that launched its common payment products, Pay out with GasBuddy, which has captivated hundreds of 1000’s of purchaser enrollments due to the fact its 2017 launch.
About KnowSeafood
KnowSeafood is the to start with direct-to-dwelling on line seafood marketplace to use blockchain technological innovation to guarantee transparency and traceability in its offer chain. Its mission is to provide U.S. customers with immediate access to the greatest sustainable, organic seafood from a trusted network of global harvesters although doing work to secure the surroundings and guarantee ocean biodiversity. It truly is the very first on the internet seafood market to eradicate the middlemen and the hazard of fish fraud, mislabeling and unwanted additives, giving U.S. individuals a direct connection to sustainable harvesters from around the world and the skill to trace their seafood each individual move of the way from the ocean to the front door.
KnowSeafood was co-founded in 2020, by seafood industry veterans Paul Neves and Daniel McQuade, with services in New Bedford, MA, and with company workplaces in Raleigh, NC.
Contacts:
Media Relations Get hold of:
KnowSeafood, Dana Hariton, Director, Corporate Communications
774-762-9449
[email protected]
Investor Relations Get in touch with:
KnowSeafood, Daniel McQuade, CEO/Co-Founder
[email protected]
Resource KnowSeafood
