Larger Logic in Rosslyn Acquires Canadian Application Company

Sponsored by Monday Houses and penned by ARLnow, Startup Monday is a weekly column that profiles Arlington-centered startups, founders, and other community technological innovation news. Monday Homes is proudly that includes 1812 N. Moore Road in Rosslyn.

On-line local community builder Higher Logic a short while ago announced its acquisition of Vanilla, a Canadian cloud-primarily based neighborhood program company.

Headquartered in Rosslyn at 1919 N. Lynn Avenue, Greater Logic creates on line discussion boards for corporations, nonprofits and member-based companies. By getting Vanilla — which will help makes interact customers and raise their loyalty even though reducing costs — the business said it will be equipped to serve a lot more customers than any other local community solution of its variety.

“At a time when human link is additional critical than at any time, Better Logic will broaden its giving to consumers across new marketplaces and geographies,” the firm claimed in a press release. “Together, Bigger Logic and Vanilla will give its customers more options with purpose-constructed local community engagement remedies that meet up with the desires of their use scenario, field and buyers.”

Increased Logic CEO Kevin Boyce reported he was impressed by how Vanilla served shoppers which includes know-how firm Oracle and electronics company Acer. He claimed it mirrors Greater Logic’s good results with well being tech business Adjust Health care and community safety enterprise Juniper Networks.

“Our scale, profitability, and accelerating progress will allow for us to maximize our investment decision in both the association and corporate marketplaces and go on to make business-major engagement remedies that join people, understanding, and strategies,” Boyce said in a push launch. “We are excited to welcome the Vanilla team into the Increased Logic spouse and children.”

Vanilla is the sixth enterprise that Better Logic has obtained considering that its founding in 2007. Very last yr, it acquired Purchaser Very important, a South Carolina-dependent startup that builds discussions involving firms and prospects, following up on an acquisition spree of 4 firms in 2017.

“Higher Logic has a verified track history in constructing local community engagement and facilitating significant connections for corporations,” Vanilla CEO Luc Vezina stated in a assertion. “With a lot more interactions happening digitally, local community has grow to be mission-essential for pretty much just about every group. We are thrilled to be joining forces with Larger Logic to make the pre-eminent on line community option.”

The firm mentioned it introduced on a quantity of Vanilla workforce, supplying Increased Logic a overall world wide headcount of 400.

“Throughout the COVID-19 pandemic, our leaders manufactured choices that ensured we could operate the small business without having to furlough or lay off our workers,” Main Individuals Officer Joanna Luth instructed ARLnow. “Because of our dedication to our employees, we were being targeted on placing their demands initial. We have ongoing to develop over the previous 12 months and have been actively hiring across all parts of the organization.”

Bigger Logic helps associations grow although retaining their customers and members. Now, it also serves a lot more than 3,000 clients and has expanded into the corporate organization-to-company sector. Outside the house of its headquarters at Waterview Tower in Rosslyn, the enterprise has places of work in Portland Saratoga Springs, New York Australia and Canada.

Organization board member Bob Nye, who is a associate at JMI Fairness, stated in a push release that Bigger Logic has quadrupled its recurring revenue to additional than $80 million in the very last 4 many years.

“The collective digital engagement skills positions Bigger Logic’s workforce and customers properly for development and shared achievement in this new planet,” he mentioned.