Leading Gals class of 2021 for Argentina

GRACIELA DI RADO

Main marketing officer, IBM Latin The united states

Di Rado has a diploma in political science and worldwide relations from the Universidad Católica Argentina. She joined IBM in 1994, in advertising and marketing and tactic. She held leadership positions in marketplace intelligence, was state advertising supervisor and promotion and strategies manager in Latin The united states. In 2011, di Rado was promoted to her latest position as CMO for Latin The united states, in which she took duty for brand name, merchandise and effectiveness marketing and advertising management for Latam and Brazil. With a potent motivation to range and inclusion, she led the diversity council in Argentina and the Latin American Gals Council.

Just before signing up for the know-how business, di Rado was a expert in community view, electoral campaigns, conversation and company image. She was also a teacher at the College of Buenos Aires and FLACSO.

MALENA GARCIA

Head of shopper expert services, BBDO Argentina

Garcia has held her present-day situation considering the fact that very last February. Prior to that, she served as the regional company direct for BBDO Argentina’s regional and world wide shoppers. With more than 18 yrs of encounter in customer service, García started her job at the Craverolanis agency in 2003 and joined the BBDO Argentina staff in 2009, in which she produced most of her qualified career. In 2017, she was selected to fill a international posture in Vitality BBDO, the group’s headquarters in Chicago. There she led unique initiatives for customers dependent in Asia, Africa and Europe, amid other marketplaces.

Garcia was a juror for the Effie Latin The united states pageant in 2018 and 2020, and in 2019 was picked to stand for the agency on the Cannes Lions Innovation jury. Through her occupation she has led and executed the small business strategies of local, regional and world consumers these kinds of as PepsiCo, Nike, Own, Unilever, Banco Galicia, Diario Clarín, Bayer, Cepas Argentinas, BBVA and Coca-Cola, among the other individuals.

ALEJANDRA FEHRMANN

Director of corporate communications, Nissan South The usa

With extra than 20 decades of expertise in company communications, public affairs, advertising and marketing and electronic in Latin The united states and the United States, Fehrmann delivers to her placement a specialized emphasis on processes that encourage company transformation alongside with a record of top digital projects and innovation, which include things like launching start out-ups and controlling international teams. As a member of the management of businesses this kind of as Oracle and Arcos Dorados/McDonald’s, she was actively included in their development options, which includes M&A and IPO tactics.

Fehrmann’s occupation involves carrying out a senior government software in digital enterprise management and exponential tips with Singularity University, at the College of San Andrés, Argentina. In addition to becoming properly trained at Google’s CMO Academy in Chicago, she has a degree in social communication with a postgraduate diploma in marketing and conversation, the two been given from the National College of Córdoba.

PAULA HERMAN

Communications leader, Banco Supervielle

Herman has a degree in promoting from UCES and more than 10 a long time of practical experience in the fiscal sector. She was element of the Santander communications crew, exactly where she led many projects. Three many years back, she joined Supervielle to assistance reposition the bank. Due to the fact then, she has collaborated in providing a change to communication, participated in the Superate and Human banking campaigns, amid many others. In 2021 she was at the forefront of the strategic growth of Apptitud y Te acompañamos, which in addition to innovating bank functions puts customers at the heart of all action. Her greatest accomplishment is currently being able to harmony function and spouse and children with George and their young children Pipe and Isa.

MARIA EUGENIA KRISMANCICH

Advertising and marketing director, Mondelēz Global Cono Sur

With a degree in administration from the UCA, Krismancich has more than 20 several years of expertise in the mass purchaser market for multinational firms. She is passionate about new management theories and cultural alterations. Krismancich, mother to Martu, Cata and Ine, is determined to generate new techniques of performing and find out how to do distinctive factors that have an effect and make them all come about. She has led neighborhood, regional and international groups, in internet marketing, purchaser insights and method. Today she potential customers marketing and advertising for the candies, cookies, gum, candies, juices, insights and analytics and marketing excellence classes. Her emphasis is on acquiring terrific groups, having a complete look at of the enterprise and developing good models. She is also part of the International Council for Range & Inclusion.

NATALIA NEGUERUELA

Senior advertising and marketing director, Procter & Gamble

Negueruela examined Organization Economics at the Universidad Torcuato di Tella and joined P&G 22 several years back. In the previous two decades she has led brands this sort of as Ace and Magistral and overseen unique parts such as internet marketing at the place of sale, media, promotions and trade advertising and marketing. 6 years in the past she took on advertising route for Argentina. In the past calendar year, she added new responsibilities and also served as the director of analytics and insights. Her enthusiasm is innovation and the improvement of large-prospective groups, for which she trained with distinctive area and worldwide professionals, which include Axialent and Harvard University. She is married with two little ones and her interest is meditation.

MARIANA PETRINA

Director of corporate interaction, sustainability and general public affairs, L’Oréal Argentina

Petrina has a degree in community relations from the Nationwide College of Lomas de Zamora, more than 15 many years of expertise in setting up, acquiring and executing comprehensive communication and sustainability strategies and far more than 5 decades of encounter in electronic advertising and marketing. Prior to her place as director of corporate interaction, sustainability and general public affairs at L’Oréal Argentina, she was in cost of the company’s corporate conversation and sustainability management and, just before that, of the interaction and electronic administration of the products division. She was also liable for company conversation and community relations for Latam at Mercado Libre for four many years and labored in conversation agencies this sort of as Urban and Vértice.

Right now she sales opportunities a key spot in just L’Oréal, this sort of as the “L’Oréal for the Future” systems, with sustainability targets for 2030, and “Beauty for a long term,” which was regarded as a single of the finest practices worldwide. In her leadership job, she designed the interior Gender, Diversity and Inclusion Committee, which was awarded by UN Women and qualified prospects the L’Oréal-Unesco Award “For Gals in Science,” which seeks to establish gender equity in science.

DENISE PICOT

Internet marketing director for Argentina and Uruguay, Coca-Cola Co.

With 20 years of practical experience in promoting and conversation, Picot produced her profession in major main consumer firms these kinds of as Unilever, Nestlé and Coca-Cola. Throughout these yrs, she reached reliable practical experience in tactic and brand communication, as very well as in in depth company transformation. In latest years, she has led multidisciplinary teams in the Coca-Cola Co.’s drinking water and juice classes for the south area of Latin The us, where she accomplished superior-impression outcomes. Today, Picot is liable for top the total beverage portfolio of the Coca-Cola Co. for Argentina and Uruguay.

She has a diploma in administration (with honors) from the University of Buenos Aires, a postgraduate degree in superior internet marketing from the College of Belgrano, and has concluded govt education programs at Universidad San Andrés and Harvard.

ORNELLA RAFFAGHELLO

Director of internet marketing, Danone Specialised Diet

Raffaghello has a degree in internet marketing from the Universidad Argentina de la Empresa, where by she also specialised in finance. She has extra than 15 years of experience in the mass shopper marketplace, where she held leadership positions in worldwide companies. At Danone, she has been advertising and marketing makes with intent for additional than 11 years. Her imprint and leadership on the matter led her to get hold of 4 Effie Awards for meaningful and impactful strategies.

She has been a member of the Small business Council B considering the fact that 2020 and has made distinctive initiatives from Danone this kind of as the “A reserve for more reserves” system, which allowed the creation of the “El Impenetrable” Countrywide Park, and the co-development with social NGOs of Dietary Well being Facilities and academic facilities in the province of Salta and Buenos Aires, which achieve much more than 2,000 households. To Raffaghello, loved ones is the most essential issue in your lifetime. She is the mother of two-yr-outdated Iryna.

CAROLINA SABHA

Main operating officer, Havas Media Team

Sabha joined Havas in 2005, in negotiations in 2012 she was promoted to media director. In 2016, she assumed as head of offline and digital investing and value until last yr, when she was promoted to her existing placement. She is also accountable for the extensive administration of the media business in Argentina. Sabha specializes in buyer and media provider, building extended-term relationships based on rely on and transparency, which confirms a management fashion extremely focused on human funds. She potential customers a staff of far more than 150 professionals with substantial practical experience in the subject, targeted on services and products with the intention of producing significant connections concerning models and persons, through information, media and innovation.

Among the the most latest achievements of her administration are the incorporation of a few new shoppers, Genomma Lab, Toyota and Banco Macro, which after yet again guarantees her leadership in RECMA in just the dominant media teams. Additionally, less than her administration the company was identified as the most effective media company in the 2020 Jerry Goldenberg awards and greatest media agency for Mercado Ads, a difference that also acknowledged Havas as the media company with the biggest potential to acquire and empower consumers in their strategies on e-commerce platforms.

She is a complete member of the CAAM (Argentine Chamber of Media Organizations) and is in constant research of feminine participation and management in suitable positions for the sector, with the intention of advertising and marketing gender equity and variety.

FLORENCIA SPINETTA

Main working officer, Santo

Spinetta commenced her career additional than 15 several years back as an account assistant at Ogilvy Motion. Soon afterwards she joined Santo in the exact placement. She inevitably became account supervisor and currently retains the situation of main running officer. In 2017 Santo despatched her to Atlanta to strengthen the connection with Coca-Cola. In 2019, Spinetta led the world wide Xmas marketing campaign for the manufacturer, Sprite’s regional and European campaign, the repositioning of Yogurisímo, Santander’s initially model campaign in additional than a 10 years, the new Brahma technique and the 1882 and Bialcohol launches. In 2020, she led the international launch of Fanta and led the team that gained accounts this sort of as world Rolex and several Danone brands all over the environment.

In the final year the company won vital awards at Cannes Lions International Festival of Creativity, Grand Prix at El Sol, Diente, El Ojo de Iberoamérica, Effie Latam, Effie Argentina, Caracol de Plata and Digital IAB Interact. She was a jury member in El Ojo de Iberoamérica and Diente. She was also chosen as an agent of alter by WPP at Nationwide Inclusion 7 days in the U.K. And she gained the 2019 Jerry Goldenberg Award for Most effective Customer Services Skilled.

Spinetta graduated from the Universidad del Salvador and this previous 12 months she skilled in the Singularity College and the Universidad de San Andrés application: “Foundations of Exponential Wondering.” She also finished the gender education specialization and labored on inclusive conversation and inequality.

CAROLINA Wood

Promoting director, Raízen Argentina (license husband or wife of the Shell manufacturer)

As a qualified, Wood has far more than 21 yrs of practical experience in foremost multinational firms in the oil, laptop or computer and FMCG industries, these types of as Shell, IBM and Colgate. She has extensive encounter internet marketing, gross sales and operations and held a variety of government and business roles at Shell Argentina, since signing up for in 2003. She began in the retail small business as a commercial consultant and later labored in numerous roles in the advertising and marketing location this sort of as manufacturer and communications and fuels classification manager, till achieving to marketing and advertising management. In 2016, she was appointed common manager of the retail subsidiary corporation (Deheza), responsible for Shell’s very own stations and 1,200 workforce. In 2019, after the confirmation of the joint undertaking concerning Royal Dutch Shell and the Cosan Group, she was appointed marketing director for Raízen Argentina.

She has a diploma in business administration from the College of Buenos Aires with a postgraduate degree in advertising and marketing from the Austral University (IAE).