Levi’s advert featuring Deepika Padukone goes viral, garners 4.5 mn views in a working day

Levi’s new advert campaign that includes actor Deepika Padukone has gone viral within just a working day of its launch.

Uploaded on the brand’s formal YouTube channel on 26 February, the just one-moment video has garnered more than 4.5 million sights so far.

The advertisement campaign aims to inspire a tradition of sisterhood and celebrates individuality through self-expression.

The campaign with the tag line, ‘When you choose a phase, we all move’, options Padukone alongside with a band of ladies who split stereotypes even though adhering to their passions in lifestyle.

It displays girls motorcycling, drumming, dancing and just professing their place.

The mind boy or girl of advertising and marketing company Spring Marketing Cash, the business is set to the tunes of the 1980’s typical song Koi yahan nache nache from movie Disco Dancer.

As aspect of the montage, the movie features Padukone along with women of all ages from day-to-day walks-of-everyday living, dreaming, believing and taking each and every step with confidence to are living their next major factor.

As each individual lady finds self esteem and consolation in expressing their fearless pursuits, it conjures up persons all over her to be part of in and shift with her.

Saikot Das, advertising director–South Asia, Middle East & North Africa at Levi Strauss & Co, claimed ‘‘The campaign is an ode to the collective movement of ladies who are relocating forward with energy and shaping a substantial cultural improve. By way of our campaign, we imagine we’ll be able to create a potent connect with our individuals, impact and accelerate the women’s enterprise, further more strengthening our leadership in the market place.’’

The brand name programs to roll out the marketing campaign throughout print, broadcast, and electronic mediums.

“Levi’s, as a model, is created all over society, people today and songs. We have to build this marketing campaign all around these elements while celebrating the strength of the collective. Just like Deepika exudes electric power and self esteem, we selected real women of all ages who have been acing their line of function. For instance, Aarifah Rebello is a drummer who characteristics in the online video among the numerous other inspiring women of all ages,” explained Ajay Ram, layout partner, Spring Internet marketing Capital.

Levi’s has been operating ladies empowerment programmes these kinds of as the HER venture and platforms this kind of as ‘I Shape My World’, which discuss about physique positivity, gender equality and self expression.

The brand is also an lively contributor to dialogue all around inclusivity.

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