Local entrepreneur Otehlia Cassidy wins grand prize on ‘Project Pitch-It’

Otehlia Cassidy, who is the owner of Madison Eats Meals Excursions and runs the Instagram account Otehlia Travels, won the $10,000 grand prize on “Task Pitch It,” a “Shark Tank”-fashion program that features Wisconsin-primarily based entrepreneurs pitching business tips to area moguls.

Cassidy expanded her business after rebranding her Instagram from Madison Eats to Otehlia Travels due to the pandemic. Otehlia Travels is a vacation agency with a regional twist, presently presenting ordeals in Mexico and Belize. Cassidy connects with local organizations in people locations to generate a “one of a variety culinary journey.”  

Cassidy pitched her business notion on the very first episode of the sixth year of “Project Pitch It,” which premiered on Saturday. All entrepreneurs obtain one of 3 awards to assist their companies. Otehlia Travels received the Peg Ann & David Gruber Job Pitch It $10,000 Cash Award.  

“Winning the grand prize for Undertaking Pitch It, very first of all indicates that I get to present my young ones that you certainly can come to be what you desire of getting, and that just about anything is achievable,” says Cassidy, who hopes to inspire other female business people. 

Cassidy suggests connecting cultures by means of food stuff has constantly driven her and she is so pleased she took the chance to abide by her passion. “The world of journey is changing, far more people today are wanting to truly connect with persons in the communities in which they travel,” claims Cassidy. Regardless of whether it be by way of local food stuff excursions in Madison or building an encounter in Mexico, Cassidy plans to continue exposing folks to cultures and journey via food items.