April 21, 2024

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Martin Nance Named Government Vice President and Main Advertising Officer

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Eagan, Minn. (February 10, 2021) – The Minnesota Vikings have named Martin Nance as the team’s Government Vice President and Main Marketing Officer. In his job, Nance will be dependable for collaboratively producing the brief and lengthy-time period lover engagement tactic by means of promoting, articles creation and organizational model initiatives. He will control multiple departments, including marketing, sponsorship activation, functions, premium companies, resourceful, profits analytics & engagement and Vikings Leisure Community.

“We are thrilled to have Martin be a part of the Vikings group,” reported Vikings Chief Working Officer Andrew Miller. “Martin is a transformative leader whose significant advertising experience, potent character and leadership capabilities will help him to productively generate our initiatives to offer Vikings followers with a earth-class admirer encounter.”

Vikings Proprietor/President Mark Wilf included: “Martin has a established observe history not only as a proficient marketer but also as an genuine leader. His values, work ethic and expertise will be a wonderful in shape within the Vikings society, and he will be an fantastic addition to our leadership staff.”

Nance joins the firm with over 10 many years of management experience in strategic advertising applications, advertising and marketing, branding, enthusiast engagement and customer relations for PepsiCo/Gatorade, most a short while ago serving as the Senior Director of Marketing and advertising and Sports activities Intelligence. Based in Chicago, Nance led the innovation technique across solution, packaging devices and technologies directed functions of two brand platforms and was liable for a number of small business groups in the organization. Prior to his shift to senior director, Nance served in a quantity of roles for PepsiCo/Gatorade, which includes Director of Promoting and Head of Gatorade Athlete Activation (2018-20), Senior Promoting Supervisor of Gatorade Model Strategy (2015-18), Marketing Innovation Manager of Buyer Engagement (2013-15) and Marketing and advertising Associate Manager of Gatorade Athletics Marketing (2011-13).

“It is really an honor to rejoin the Minnesota Vikings in this capability, and I am privileged to have this chance,” stated Nance. “I glimpse forward to operating alongside a excellent staff as we try to engage our passionate fans in the course of the yr with special information and best-in-class enthusiast encounters.”

A former NFL broad receiver, Nance used time with the Buffalo Costs, Minnesota Vikings and Pittsburgh Steelers throughout four seasons (2006-09), viewing sport motion with the Vikings for the duration of his rookie season in 2006 and ending the 2009 season as a Super Bowl XLIII Champion with the Steelers. He commenced his write-up-actively playing company pursuits with the League place of work in 2011, doing the job on company progress activities for both of those group corporations and league revenue technology and monitoring critical profits channels to increase financial gain margins and expense-conserving efficiencies.

Nance graduated with a BS in Accountancy from the Farmer School of Enterprise at Miami University of Ohio in 2005. He attained his MBA at the University of Michigan in 2012 and a certificate in Government Education from the Harvard Company Faculty when enjoying in the NFL. Nance now serves on the boards of Miami University’s athletic department in Oxford, Ohio, and Over and above Athletics Basis in Chicago, Illinois, the two supporting the development of student-athletes.

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