Meet Crain’s 2022 Notable Leaders in Advertising, Marketing and PR

The first recorded instance of the term “marketing” dates to the 1560s. In the 460 years since then, marketing has taken many forms, with traveling salesmanship and mail-order catalogs giving way to message-laden packaging, billboards, radio and TV ads, and social media campaigns.

Most recently, digitization has allowed marketing practitioners and their cousins—advertising and public relations pros—to leverage data in their attempts at attraction and persuasion. It’s an evolution that speaks to an evergreen business need: letting the world know an enterprise exists and can deliver what consumers need or at least want.

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Lately, of course, consumers have come to expect the businesses they engage with to show a commitment to social and environmental responsibility. It generally falls to advertising, marketing and PR professionals to demonstrate organizational fealty to those ideals. Industry leaders in the New York area have proved they are more than up to the task, driving messaging around sustainability prerogatives and product offerings with equal aplomb.

In selecting the 45 individuals for this 2022 list of Notable Leaders in Advertising, Marketing and Public Relations, Crain’s aimed to highlight the professionals who are exceptionally skilled at grasping the zeitgeist and crafting of such messages. The talented individuals who made the cut work in an array of industries and represent the best the industry has to offer.

Click here to see the Notable Leaders in Advertising, Marketing and PR