Meta Launches New Podcast Exploring Online Advertising & Marketing

Meta has nowadays introduced a new podcast series, Connected which tells the lesser-known tales and explores the past, present and potential in critical parts of advertising and marketing, promotion and client conduct. You can listen to the initial episode Below.

The new period is hosted by HardHat founder and behavioural science expert Dan Monheit, and capabilities a vary of sector luminaries giving their insights on key topics.

In the five-episode season, Monheit explores several matters which include the the evolution of on-line advertising and marketing and how brand names are adapting for a additional clear upcoming.

Monheit will host a assortment of professionals on the matter, such as online historian Brian McCullough, IAB Australia CEO Gai Le Roy, social media strategist Meg Coffey, WPP AUNZ president Rose Herceg, and Spotify’s Belle Taylor

Connected will also take a look at awareness as a marketing and advertising metric, with advertising and marketing science professional Dr Karen Nelson-Field, Coles CMO Lisa Ronson and globally renowned media strategist Faris Yakob adding their experience to the issue.

The methods in which messaging applications are making new possibilities for brand names will also be discussed, with insights from Warehouse Team CMO Jonathan Waecker and social researcher Claire Madden.

“Following the large achievements of the award-profitable Face 2 Encounter podcast series, we required to evolve the channel to seem at some of the most critical business worries and give entrepreneurs an entertaining and informative new useful resource,” stated Meta director of marketing Australia, Alexandra Sloane.

“With the marketing planet evolving so quickly we preferred to just take time to check out these topics, and the punchy 20-moment episodes pack in a good deal of facts, insights and inspiration to assistance marketers get to grips with the at any time-switching landscape.”

The podcast is produced by promoting content material professionals Obvious Hayes Consulting.

New episodes of Linked will be obtainable weekly throughout all important podcast platforms.

Credits

Meta

Director of Advertising, Australia and New Zealand – Alexandra Sloane

Organization Internet marketing Supervisor, ANZ – Georgina Gellert

Advertising and marketing Direct, ANZ – Evelyn Bishop

Crystal clear Hayes Consulting

Material Director – Alex Hayes, Distinct Hayes Consulting

Producers – Jonelle Lawrence, Sophie Woods, Leah Yeung

Articles Assist – Akansha Singh, Courtney Devereux

Engineering, Audio and Music Composition – Adrian Breakspear

Scriptwriter – Anna Spargo-Ryan