Veteran advertising and marketing exec Mike Densmore is signing up for UTA Promoting, the model consulting division of United Expertise Company, as its first-ever head of development and innovation.
In the freshly designed role, Densmore will be responsible for spearheading the agency’s new small business endeavours with model customers globally and growing interactions inside the broader advertising sector. He will be dependent in New York.
“Mike is really very well-highly regarded inside of the marketing and branding industries, and he has an unparalleled track record for producing modern, one-of-a-form initiatives that leverage enjoyment and media to attraction to individuals,” UTA Marketing and advertising Co-Heads David Anderson and Julian Jacobs claimed, saying Densmore’s new posture. “Mike will be an a must have asset to our group as we increase our presence in New York and increase our world roster of prime-tier brand shoppers. We are thrilled to welcome him to UTA.”
The division, which was founded in 2017 by Anderson and Jacobs, represents top world-wide brands which include Delta Air Lines, Typical Mills, Common Motors, Google, LinkedIn, Lyft, Petco and Piaggio, among others. Not long ago, UTA Internet marketing has played a key purpose in strategies like LinkedIn’s #ConversationsForChange brokered the deal for Ava DuVernay’s ARRAY and Google’s freshly released attribute film grant and the new storytelling fellowship with the Black Listing, amongst other people.
“I have extensive admired UTA and am thrilled to be a part of David and Julian’s team. UTA, its purchasers and companions are not just at the center of lifestyle, they usually are anticipating and bringing to life what will come subsequent,” Densmore extra. “This is deeply satisfying innovative get the job done, and I can’t wait to make use of the broad scope of talent and assets throughout the company to support make off the outstanding momentum well underway.”
Prior to becoming a member of the UTA staff, Densmore most not too long ago served as the CEO of Forsman & Bodenfors, where he released new partnerships with models including Hyatt, Diageo, YouTube Songs and Saucony, among other people. During his occupation, Densmore also led campaigns for Amazon, Netflix, YouTube, Fb, Google, Spotify, JetBlue, NBA, Microsoft, Diageo, Budweiser and Heineken. Notably, while serving as the world chief developed officer at Bartle Bogle Hegarty (BBH), he led the “FU2016” campaign for “House of Cards,” which gained the inaugural Integrated Grand Prix Award at Cannes Lions.
Densmore is also a board member and serves as the chair of the advertising, technologies and fundraising committee for Make-A-Want Global.