February 22, 2024

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New ETF Focuses on MarTech and AdTech with the start of SmartETFs Advertising & Promoting Technological innovation ETF

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PASADENA, Calif.–(Business WIRE)–Guinness Atkinson Asset Administration today declared the start of the SmartETFs Marketing & Advertising Technology ETF (NYSE: MRAD), an actively managed world-wide financial commitment method with absolutely transparent portfolio, created to offer investors with publicity to the impressive providers shaping the long run of marketing and marketing and advertising know-how. The company thinks MRAD is the initial ETF to target on the region of AdTech and MarTech.

The principle expense aim of the ETF is to commit in companies which are making use of technologies to disrupt traditional advertising and marketing and advertising industries by making use of programmatic promotion, focused electronic advertising, purchaser data and concentrating on, consumer connection management, advertising automation, and other technologies that help in promoting and advertising and marketing.

These technologies allow for present day advertisers and marketers to concentrate on and converse with individuals with greater effectiveness and efficiency. With the assistance of AdTech, advertisers are in a position to focus on audiences with surgical precision and at a a great deal lessen price tag than conventional promotion solutions. MarTech lets marketers to personalize their endeavours and acquire advertising and marketing efficiency. The mix of AdTech and MarTech are profoundly influencing these industries. As with most variations, the disruptors acquire a industry gain that will allow them to expand quickly and obtain better income margins. These shifts are developing new investable alternatives for expansion-oriented traders, which MRAD aims to capitalize on.

“These technologies are disrupting marketing and marketing and advertising and it provides an expenditure possibility which is why we are launching MRAD, and refer to it as ‘Mister Ad’,” claimed Jim Atkinson, CEO of Guinness Atkinson Asset Management.

The SmartETFs Advertising & Marketing Technological know-how ETF, managed by portfolio supervisor Sagar Thanki, gives investors with publicity to companies that are involved in the growth, output, adoption or deployment of AdTech and MarTech-associated solutions or solutions, or improve marketing, product sales or buyer help performance, or improve the consumer expertise. They offer or operate ad placement platforms or exchanges, consumer relations administration platforms, marketing companies, and website-centered internet marketing or e-mail services.

Made to be a lower-turnover system, MRAD has a world wide mandate and aims to hold 30 about similarly-weighted equity positions in the next companies:

Alphabet Inc (GOOGL)

Fb Inc (FB)

Tencent Holdings Ltd

Adobe Inc (ADBE)

salesforce.com Inc (CRM)


Accenture PLC (ACN)

Atlassian Corp PLC (Group)

Baidu Inc (BIDU)

Z Holdings Corp

Trade Desk Inc/The (TTD)

Roku Inc (ROKU)

Yandex NV (YNDX)

ZoomInfo Systems Inc (ZI)

HubSpot Inc (HUBS)

Pegasystems Inc (PEGA)

CyberAgent Inc

New York Situations Co/The (NYT)

Hakuhodo DY Holdings Inc

Medallia Inc (MDLA)

LiveRamp Holdings Inc (RAMP)

Weimob Inc

S4 Cash PLC (SFOR)

Future PLC (FUTR)

TechTarget Inc (TTGT)

ValueCommerce Co Ltd

Magnite Inc (MGNI)

QuinStreet Inc (QNST)

Criteo SA (CRTO)

iClick Interactive Asia Team Ltd (ICLK)

MRAD trades on the NYSE and is obtainable at most significant brokerage corporations including Charles Schwab, Fidelity T.D. Ameritrade.

About SmartETFs

SmartETFs are a family of exchange traded funds that focus on four mega themes that are driving change: Innovation, the Rise of Asia, Demographics, and Social Progress.

Investors really should take into consideration the investment decision aims, dangers, costs and fees very carefully before investing. For a prospectus or summary prospectus, you should contact (866) 307-5990 or go to our website at www.SmartETFs.com. Read the prospectus diligently before investing.

International investments may include possibility of cash reduction from unfavorable fluctuation in forex values, from differences in normally approved accounting rules or from social, financial or political instability in other nations. Emerging markets include heightened challenges linked to the exact same components as well as elevated volatility and lessen buying and selling quantity.

The providers in which the Fund invests may perhaps be matter to immediate variations in engineering, rigorous opposition, swift obsolescence of solutions and solutions, loss of mental assets protections, evolving field expectations and recurrent new product or service productions and improvements in company cycles and govt laws.

The business enterprise styles for some Advertising and marketing or Marketing and advertising Technological know-how corporations may perhaps transform or these companies may well become defunct fast. Domestic and global demand from customers for marketing and promoting technological innovation can alter quickly and devoid of detect. These risks could adversely affect the price of corporations in which the Fund invests. Money are dispersed by Foreside Fund Expert services, LLC.

Click listed here for comprehensive holdings info.

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