September 22, 2023

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Palm Beach unveils internet marketing marketing campaign, emblem for new marina

3 min read
The town plans to launch an “Anchored in the Heart of Palm Beach” advertising and marketing campaign for the new Town of Palm Beach Marina in the fall. The marina is expected to reopen Nov. 1.

Months just before the Town of Palm Seaside Marina reopens to the public, a creative agency hired to market place the facility introduced its large-ranging plans to the City Council.

All through a presentation July 13, Paul Jacober, principal and inventive director of Miami Beach-dependent Jacober Artistic, shared with council users a comprehensive visual identity, model tactic, and promoting strategy for the marina, which is currently being upgraded as element of a $38 million redevelopment venture.

Work includes the growth of 84 slips to allow much larger boats, replacing stationary docks with floating docks, including a fourth dock at the north end of the marina, and putting in a new stability process. 

The facility is anticipated to reopen Nov. 1.

“Our intention was to create a extensive and uniform brand name id and corresponding model assets that appeal to best-market place inhabitants and visitors who will berth their vessels at the marina,” Jacober advised council associates. “We also desired to generate messaging, the two with verbiage and visuals, that will make the new facility an economically successful organization.” | Newsphere by AF themes.