Palm Beach unveils internet marketing marketing campaign, emblem for new marina
3 min read
Months just before the Town of Palm Seaside Marina reopens to the public, a creative agency hired to market place the facility introduced its large-ranging plans to the City Council.
All through a presentation July 13, Paul Jacober, principal and inventive director of Miami Beach-dependent Jacober Artistic, shared with council users a comprehensive visual identity, model tactic, and promoting strategy for the marina, which is currently being upgraded as element of a $38 million redevelopment venture.
Work includes the growth of 84 slips to allow much larger boats, replacing stationary docks with floating docks, including a fourth dock at the north end of the marina, and putting in a new stability process.
The facility is anticipated to reopen Nov. 1.
“Our intention was to create a extensive and uniform brand name id and corresponding model assets that appeal to best-market place inhabitants and visitors who will berth their vessels at the marina,” Jacober advised council associates. “We also desired to generate messaging, the two with verbiage and visuals, that will make the new facility an economically successful organization.”
A lot more:$3.1M grant will enable fork out for Palm Seashore City Marina upgrade
For the previous 8 months, Jacober Artistic has labored intently with Assistant Town Supervisor Carolyn Stone and her employees to craft a system that will guarantee significant stages of dockage year-round at the marina.
To day, leases for 78 percent of the new marina’s slips have been deposited for annual and seasonal lease contracts, in accordance to the town.
“Our eyesight is to be the primary destination for the yachting local community,” Stone mentioned.
Through his presentation, Jacober outlined a five-move method for reaching that objective.
Initial, the agency solicited input from marina shoppers and executed current market study to help with the manufacturer identity method.
That system culminated with a rebrand of the marina that combined modern influences with a “described feeling of background and position that is Palm Seashore,” Jacober explained.
Jacober Imaginative then developed a brand for the marina utilizing Palm Seashore Regency Interior Structure, an architectural style common in the late 1950 and early 1960s that featured arch home windows, Classical moldings and pediments.
“It is a typical signature linked with the town,” Jacober reported.
The new marina brand, with its styles, angles, curves and colors, marries the tradition and heritage of the island’s previous with a contemporary software, Jacober said.
It features Classic Bodoni custom made typography put together with nautical icons — an anchor and rope — and the letters P, B and M. The colours are an All-American pink, white and blue.
“It is really the quintessential contact to Palm Beach’s legacy, but politely pulls the search into the potential,” Jacober said of the emblem. “This is anything long-phrase Palm Beach front inhabitants could relate to, as very well as a newer generation that will inevitably be employing the marina.”
Jacober Resourceful also produced an marketing and marketing marketing campaign for the marina labeled “Anchored in the Heart of Palm Seashore.”
Images and video for the campaign had been filmed at different places throughout Palm Beach over a 2 1/2-day period of time before this summertime, Jacober said.
The campaign will be rolled out commencing this drop with adverts appearing in a selection of publications which include Present day Luxury Palm Beach, Contemporary Luxury Hamptons and Manhattan, BOAT Global, and DockWalk, Jacober claimed.
The tagline “The Only Tremendous Yacht Marina in the Town of Palm Seaside” will look in these ads and also on social media.
“All round, it is really a extensive visual and brand name system highlighting Palm Seashore as the best amenity, from the beach to eating, golfing, and procuring, to flat out just owning a superior time,” Jacober reported.
A new site for the marina went dwell July 15.
The marina is taking seasonal (Nov. 1 via April 30), annual (Dec. 1 by means of Nov. 30), and transient slip reservations. For details, visit the web-site or get in touch with 561-838-5463.
@JRWagner5
