Panaya appoints Dana Averbouch as Main Marketing and advertising Officer
2 min readHACKENSACK, N.J., Feb. 22, 2021 /PRNewswire/ — Panaya, the chief in SaaS-primarily based Change Intelligence for SAP, Oracle, and Salesforce these days declared the appointment of Dana Averbouch as Chief Advertising and marketing Officer (CMO). She will be part of the company’s Government Leadership crew and report to CEO David Binny.
Ms. Averbouch will direct all aspects of Panaya’s worldwide advertising strategy and execution, together with manufacturer and functionality marketing and advertising, local community engagement, item advertising, promoting and buyer lifecycle administration. She will also get the job done carefully with technological know-how and business groups to guarantee that innovation in just product roadmaps fulfills buyer wants.
“Panaya is regarded for its innovation, central to our DNA in this article at Panaya and Averbouch’s appointment demonstrates our dedication to industry leadership,” reported David Binny, CEO. “As we quickly scale, Averbouch’s abundant and ground breaking comprehension of the promoting landscape will permit Panaya to speed up our momentum as firm ever more appear to us as their husband or wife to provide and accelerate improve intelligence procedures.”
Ms. Averbouch also commented: “Now, more than ever, firms are wanting to accelerate shipping of application and company changes. No organization does it superior than Panaya and there is no improved next phase than to be a part of in that endeavor. I am thrilled to have the prospect to operate with this extraordinary staff as we speed up the company’s development.”
Prior to joining Panaya, Averbouch shipped award advertising and marketing campaigns across the world, most not too long ago serving as Head of EMEA Marketing for Israel’s most significant company, Pleasant LTD. Averbouch is a seasoned marketing and advertising veteran with practically 20 a long time of working experience.
About Panaya
Panaya allows corporations to accelerate software change and continually supply innovation with its Transform Intelligence Platform. Panaya gives cloud-centered application delivery and testing solutions that make sure collaboration between Small business and IT. Enabling business agility with faster launch velocity and uncompromising high-quality, Panaya provides an optimized person encounter with close-to-conclude visibility of the application lifecycle. Since 2008, 3,000 corporations in 62 international locations, such as a 3rd of the Fortune 500, have been employing Panaya to produce speedy quality adjust to organization ERP & CRM programs.
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