Phoenix MI Acquires Communicus, Advances Promoting

International Promotion and Model Professional Phoenix Marketing and advertising International  introduced the acquisition of investigation-centered promotion consultancy Communicus, which delivers insights into how advertising strategies build manufacturers and motivate acquiring.

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“This acquisition will permit us to combine Communicus’ outstanding longitudinal promoting analysis technique into our finish-to-conclude advertising methods,” reported Allen R. DeCotiis, Ph.D., Chairman and Main Executive Officer of Phoenix MI. “This powerhouse mixture will empower our shoppers to make smarter marketing and brand name positioning selections and supply an unmatched stage of being familiar with of how promoting functions in-sector.”

Communicus’ unique System 1-centered diagnostic techniques to advertising study help customers to gain a deep knowing of how all campaign factors are operating with each other to push in-industry final results for the model.

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“We are thrilled to be bringing the Communicus abilities into the Phoenix Advertising corporation,” comments Jeri Smith, CEO at Communicus. “The Communicus in-market 360-degree marketing campaign analysis method is a great enhance to the Phoenix suite of products, enabling us to offer clients with best-in-class methods throughout the whole promotion analysis wants set.”

Martha Rea, President of Phoenix MI adds, “At Phoenix, we are constantly seeking out techniques that we can advance our abilities and exclusive answers to far better provide our purchasers. Communicus’ implicit tactic to advertising and marketing analysis will dovetail our existing Procedure-1 framework, Dimensions, to give purchasers with profound insights into how their promoting is accomplishing and impacting their manufacturers.”