Point out seeks advertising and marketing agency to work with Place of work of Tourism on marketing Maine

The state has issued a ask for for proposals from advertising and internet marketing companies that will help expand and promote Maine as a vacationer location across the state and in Canada.

The RFP is for an present deal that finishes June 30, in accordance to the Department of Financial and Community Progress. The section is seeking proposals for marketing expert services to be administered by the Workplace of Tourism, a division of DECD, starting July 1.

“This is a normal approach mandated by legislative statute that will take area periodically depending on the contract,” DECD reported.

The price range for the marketing and advertising system is based on a proportion of lodging and restaurant taxable profits, and was $17 million in 2020, a DECD spokesperson told Mainebiz. Restaurants and lodging firms generate approximately $2 billion in taxable sales annually, but the formal didn’t comment on how 2020’s pandemic-afflicted numbers might influence the spending budget.

The contract would run through June 30, 2023, with two renewal periods ending June 30, 2026. It really is now held by BVK, of Winsconsin, and is just one of a assortment of contracts the Business of Tourism has with advertising and marketing contractors.

The contracted company would enable produce and execute a statewide 12 months-spherical tourism internet marketing method in vital domestic and Canadian regions, and provides marketing and advertising providers that include things like strategic setting up, industry investigation, current market segmentation, positioning, branding, creative/generation products and services, media services and world-wide-web solutions, in accordance to DECD.

Modern Office of Tourism advertising and marketing strategies include the 3-12 months “This is Me” marketing campaign, concentrating on very first-time site visitors from each the mid-Atlantic states and “legacy” spots of Boston and New York, and previous summer’s $2 million marketing of Maine as a safe area to check out.

All round, in 2019 tourists used almost $6.5 billion in Maine, the business supported a lot more than 116,000 employment — about 17% of employment in the state, according to the tourism office’s once-a-year report. Journey contributed additional than $2.8 billion in earnings to Maine households.

The quantities had been steadily raising, with 37.4 million readers in 2019, up 7% from the year prior to and a 5-yr system that identified as for 42.3 million by 2023. Information on 2020 hasn’t been released but.