Is Popeyes casting bait for one more sandwich war?
Just in time for the Lenten period, Popeyes Louisiana Kitchen area chain released a new fish sandwich. On Thursday, Popeyes Cajun Flounder Sandwich created its debut at areas nationwide.
The sandwich, featuring flaky flounder, builds off the great accomplishment of its hen sandwich released in August 2019.
Extra:Sliders, surf and turf and chocolate are on Valentine’s Working day menus
Additional:Melvindale’s Fredi the PizzaMan has ‘best pizza in Detroit,’ reviewer suggests
Much more:Detroit restaurant delivers large price reduction for COVID-19-vaccinated dining guests
Next Wednesday marks the start off of Lent when several region Christians avoid taking in meat on Fridays. The six-months of Lent direct up to Easter and is a time of fasting and reflection.
Popeyes mentioned the sandwich characteristics a Cajun-seasoned flounder filet that gets breaded in crispy coating and fried. It is served on a buttery toasted brioche bun with barrel treated pickles. Served with Popeyes signature tartar sauce, the sandwich retails for $4.49.
“After observing the response to our Rooster Sandwich in 2019, we are excited to deliver but one more tasty sandwich to our fans that is absolutely sure to reset market standards,” states Sami Siddiqui, president, Americas at Popeyes® Louisiana Kitchen, in a information launch.
Popeyes is confident clients will appreciate the sandwich but will also supply “Sandwich Coverage” only on Thursday’s launch day. For an more 15 cents, customers who purchase the fish sandwich and really don’t like can replace it for totally free with the chain’s rooster sandwich.
When the hen sandwich built its debut, a chicken sandwich war fueled by social media erupted. The sandwich war was mainly amongst fried rooster sandwich from Popeyes and Chick-fil-A. Within two weeks Popeyes hen sandwich marketed out. Folks had been hunting close to sandwiches and usually waited in prolonged lines. It also angered some shoppers. Nationwide, there have been reviews of violence, together with a deadly stabbing, among the those in line for sandwiches.
Promotion and advertising and marketing market resources at the time said the hen sandwich war fad was large earn for Popeyes. The social media buzz bordering Popeyes hen sandwich additional up to tens of millions in no cost promotion in accordance to marketing and advertising industry experts.
Get hold of Detroit Free Push foods writer Susan Selasky: 313-222-6872 or [email protected]. Adhere to @SusanMariecooks on Twitter.
Assistance local journalism and develop into a digital subscriber to the Free Press.
About the Author
