The yearly award acknowledges Charney and his team’s breakthrough creative imagination and resilience, and even their means to provide some levity at a time when customers essential it most. “Underneath Jeff’s management Progressive has demonstrated an innate capacity to generate campaigns that not only entertain, but construct lengthy-lasting brand name value,” reported Advertisement Age Information Editor E.J. Schultz. “Dr. Rick is the latest attention-grabbing character produced all through his tenure underpinning advertisements people today truly want to watch—a exceptional accomplishment in modern advertisement-skipping atmosphere.”
Charney and his team’s market-top “network” technique combines some 10 distinct but acquainted figures, episodic tale arcs, and ‘funny due to the fact it truly is true’ human insights. The “community” was pressure examined throughout a year when marketing seriously mattered—all even though the staff has been doing the job from property.
“For a purchaser/client-pushed corporation like Progressive, every thing commences with the manufacturer. For the duration of the earlier 10 years, Jeff and the Advertising and marketing staff have really recognized a profitable imaginative lifestyle in the hyper-aggressive insurance classification,” said Tricia Griffith Main Government Officer of Progressive. “With a 1st-of-its-form ‘network’ tactic and establishing an in-dwelling agency to collaborate seamlessly with our exterior partners, they have not only been disruptive but also remarkably productive in producing efficiencies and delivering bigger artistic manage.”
“Becoming named ‘Brand CMO of the Year’ is a immediate reflection of functioning along with the ‘Marketing Department of the Calendar year,'” explained Charney. “There is no greater pound-for-pound crew in the state, and especially this 12 months, they proved it to by themselves, the enterprise, and the complete marketing and advertising marketplace. I am so proud of the crew, as well as the other 43,000 in addition Progressive personnel, for their relentless vitality, unwavering motivation to our prospects, and for creatively symbolizing the fantastic model that I have been fortunate to lead for additional than a ten years. In a perception they ‘are all marketers,’ and that passion and commitment to the consumer had been on whole screen through 2020, and that momentum will keep on.”
In a enterprise news release in March, Charney declared his planned retirement for early 2022. The CMO search has begun and is becoming overseen by Griffith, Charney, and Progressive’s Chief Human Source Officer, Lori Niederst, together with the company’s interior government recruiting crew.
Charney at present serves as a member of the Board of Directors of Investor’s Trade (IEX), the Advisory Board of Manufacturer Innovators, and the Dean’s Leadership Council for the School of Information and Communications at the University of South Carolina.
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