Promotional Advertising and How it Affects Your Business

There are many ways to promote your business, but what is the proper way to go about it? Many gurus will only tell you parts of the story and that is what can be so frustrating when you are trying to get a page one rank in the search engines rankings.

Business directories will get you started. There are some great sites on the net that will give you a list of high ranking sites. Just be sure that you are listing your business in the correct directory.

Article directories is your next step. If you have trouble writing copy, then outsource your content. Be sure you are getting original content. You don’t want to waste your time and effort.

Press Releases are another great resource to get your business recognized quite quickly. I personally like to outsource this. There are companies out there that will write and submit your press release for about $30, and the best part is they will submit it to a minimum of about 20 different sites. Paying for this option is a no brainer because of the specialization they have in this particular matter.

Social Bookmarking is another part of this process. There are software that will automate this process, but the problem there is that the submission process generally happens all at once. If you don’t have a clue about social bookmarking, I recommend using a site that will give a list of sites to submit to but would only submit to 3 or 4 sites a day. This will make it look natural in the eyes of the search engines and will give originality to the work you are doing.

Pinging your site is an important part of this process. If you don’t ping your website or RSS feeds the search engines will take time to find you. Ping your new content is significant to increasing your page rank.

Video and Podcasting is another great way to build credible backlinks to your business. Google owns YouTube and that alone makes this a great resource. There are many other credible resources to accomplish this particular task. All you have to do is the research and you will be on your way.

Free Classified Listings can help to achieve building backlinks and start bringing targeted traffic to your product or service. Many people don’t realize this and just pass on these type of websites. Some have been around for quite some time and do have a decent page rank also.

Using any type of promotional advertising to promote your business is a step in the right direction. It is important to remember not to get in a big hurry. That is where most entrepreneurs get into trouble and why so many come and go. It is significant to be consistent and you will be there for the long term.