LEWISTON — Mackenzie Fritz has joined Rinck Advertising’s general public relations and influencer marketing division.
She joined the company as an influencer internet marketing supervisor, taking care of influencer promoting and affiliate promoting strategies for many purchasers, like Dove, Vaseline, VetriScience, and E-Cloth, among some others.
“I am thrilled to go on my profession in influencer advertising and marketing with Rinck,” Fritz claimed. “I am passionate about this industry and am thrilled to find an possibility in this article in my dwelling state.”
Ahead of signing up for Rinck, Fritz labored at a promoting agency in Boston from 2018 to 2021, where she swiftly rose the ranks in the influencer marketing section. She oversaw all influencer promoting strategies across far more than 28 accounts and many social media platforms, specializing in shopper packaged products and shopper marketing. An influencer herself, Fritz delivers a exclusive solution to the function as she can consider from the viewpoint of both of those the influencer and the company or client.
An Owl’s Head indigenous, Fritz moved again to Maine in 2021.
“Mackenzie has now established herself to be this sort of an exceptional addition to our workforce,” Katie Greenlaw, vice president, general public relations and influencer advertising and marketing, mentioned. “She is strategic, proactive, and hugely experienced at acquiring the suitable influencer companions to healthy our clients’ needs, as perfectly as negotiating and running partnerships that will deliver on our aims. She is on major of present-day trends and bringing forth ideas to guarantee our influencer marketing campaigns are successful.”
Fritz is a 2012 graduate of the University of Maine and lives in Scarborough with her partner.