February 26, 2024

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Robinhood adverts touting for ‘the people’ markets come again to haunt following GameStop scandal

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Disgruntled Robinhood users this week slammed past promoting campaigns touting mass community entry to the stock market immediately after the embattled retail brokerage business limited trades involving GameStop and other surging shares in reaction to unparalleled volatility.

A resurfaced March 23, 2016 submit in which Robinhood claimed to “let the persons trade” generated outrage between Twitter users who famous the platform’s steps this week ran opposite to its mission. A best reply on the write-up called on the community to “Delete Robinhood now.”

“Why would you ever believe in a broker who would disable a inventory to help you save a hedge fund,” the user posted.


The controversy arose this 7 days following swarms of Reddit people from the “WallStreetBets” discussion board and other retail investors begun obtaining shares of GameStop, a struggling brick and mortar retailer that was amid the most-shorted stocks on Wall Road. The development squeezed hedge funds that wager against the stock, activated wild fluctuations in the selling price of GameStop and volatility in the broader industry.

Ticker Stability Very last Adjust Transform %
GME GAMESTOP CORP 325.00 +131.40 +67.87%
BBBY Mattress Bath & Past INC. 35.33 +1.69 +5.02%
AMC AMC Enjoyment HOLDINGS INC 13.26 +4.63 +53.65%

In reaction to the volatility, Robinhood and other cell brokerage apps opted to limit transactions on selected shares to restrict their chance. Apart from GameStop, Robinhood imposed constraints on AMC Leisure, Bed Bath & Outside of, Blackberry, Nokia, Specific Inc., Koss Corp., American Airways, Tootsie Roll, Trivago and Bare Manufacturer Team, blocking end users from shopping for extra shares.

The go prompted a backlash amid lawmakers and retail buyers alike, who accused Robinhood and other corporations of blocking trades to secure hedge cash at risk of collapse due to their short positions. Robinhood was singled out for specific criticism because it touts relieve of obtain for relaxed working day traders, who can commit in any total and make fee-no cost trades, as a main factor of its organization.

Investing Application ROBINHOOD BLOCKS Consumers FROM Getting GAMESTOP, OTHER Large-Flying Shares

Twitter consumers also targeted a Robinhood advertisement produced in December in which the agency declared that “we are all buyers.”

“Remember when greed was fantastic? When you experienced to glance the portion? When you had to shell out for a seat at the desk?” the commercial voiceover claims. “We established out to transform it – the way the program will work – to set the energy in everyone’s fingers.”


Robinhood authorized constrained purchases of shares impacted by its limits on Friday. In a website write-up, the organization disputed claims that its selection to limit transactions was made at the behest of embattled hedge cash.

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“To be apparent, this was a risk-administration determination, and was not manufactured on the way of the marketplace makers we route to,” the company claimed. “We stand in support of our shoppers and the freedom of retail buyers to form their very own money potential. Democratizing finance has been our guiding star considering the fact that our earliest times.”

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