June 18, 2024

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SiriusXM, Pandora, and Stitcher Promoting Companies Unite as SXM Media

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NEW YORK, Could 10, 2021 /PRNewswire/ — Sirius XM Holdings Inc. (NASDAQ: SIRI) these days introduced that it is setting up a new combined promotion gross sales corporation spanning its SiriusXM, Pandora, and Stitcher audio amusement platforms and solutions. The new group, which will function beneath the name SXM Media, will create a unified revenue team, powering the audio advertising practical experience throughout its a few iconic listening platforms, which depict the finest in stay radio, streaming tunes, and podcasting. With a reach of 150 million listeners, SXM Media gives brands, creators, and publishers entry to the major digital audio marketing system in North The us.

SXM Media will provide as a central representative for brand names of all sizes to system, make, take care of, and evaluate productive digital audio marketing throughout SiriusXM, Pandora, and Stitcher. SXM Media will also provide as the exceptional advertising and marketing and sales agent for other platforms and podcasters, together with key entities these types of as SoundCloud (distinctive U.S. promoting representative) and the NBCUniversal Information Group (distinctive advertising representative for NBC News and MSNBC podcasts, with added sales legal rights to CNBC podcasts). The re-branding of SXM Media will be talked over all through a joint presentation by Pandora and Stitcher at tomorrow’s Interactive Promotion Bureau’s Podcast Upfront 2021.

“SiriusXM, Pandora, and Stitcher are every single powerful manufacturers, but bringing them jointly less than the SXM Media umbrella bolsters our place as the leading audio amusement chief and the premier electronic audio advertising system in North America,” explained Jennifer Witz, CEO of SiriusXM. “SXM Media is pushed by a globe-class put together salesforce of electronic and broadcast media professionals operating throughout music, converse, and podcasts who produce exceptional new alternatives in the marketplace.” 

SXM Media is driven by its cross-platform product sales crew and a one of a kind ad tech stack that leverages the expert services and systems of SiriusXM-owned audio advert platforms AdsWizz and Simplecast, as perfectly as major podcast promotion community Midroll, to aid publishing, distribution, analytics, ad structure innovation, and monetization for entrepreneurs, creators, and publishers. 

These abilities, together with SXM Media’s in-dwelling creative consultancy, Studio Resonate, will aid join brand names with an unrivaled array of advertisement technological innovation alternatives, distinctive programming, proprietary research, bespoke inventive and generation methods, reside and virtual situations, and tens of millions of engaged listeners. 

“Audio is dealing with a renaissance with a boom in quality articles, spikes in listening, and revolutionary ad tech fueling the industry, and our potent portfolio of makes puts us at the forefront of this second,” claimed John Trimble, Chief Marketing Income Officer at SiriusXM. “We’ve merged the distinctive strengths of SiriusXM, Pandora, and Stitcher – alongside with our impressive advertisement tech platforms – to unlock connections in between models, creators, and listeners. Our platforms and content suppliers provide leading material that captivates the major audio audience in North The usa, produces individualized audio advertisement ordeals via varied voices, and drives outcomes for our advertisers. SXM Media will provide brand names productive audio advertising and marketing solutions and scale throughout the leaders in new music, converse, and podcasts, with out sacrificing the intimate listener expertise that is at the coronary heart of every thing we do.”

About SiriusXM
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the major audio enjoyment firm in North The us, and the leading programmer and system for membership and electronic advertising-supported audio merchandise. Pandora, a subsidiary of SiriusXM, is the premier advert-supported audio enjoyment streaming services in the U.S. SiriusXM’s qualities, which incorporate Pandora and leading podcast organization Stitcher, arrive at additional than 150 million listeners, the greatest addressable audience in the U.S., across all categories of electronic audio – audio, sporting activities, converse, and podcasts. SiriusXM’s acquisitions of Stitcher and Simplecast, along with industry-main advertisement tech corporation AdsWizz, make it a chief in podcast hosting, production, distribution, analytics and monetization. SiriusXM, by way of Sirius XM Canada Holdings, Inc., also delivers satellite radio and audio entertainment in Canada. In addition to its audio amusement firms, SiriusXM offers related car services to automakers. For far more about SiriusXM, be sure to go to: www.siriusxm.com.

About SXM Media
SXM Media is the merged sales business of Sirius XM Holdings Inc., spanning its SiriusXM, Pandora, and Stitcher audio amusement platforms and solutions. With a reach of extra than 150 million listeners, SXM Media offers manufacturers, creators, and publishers entry to the major digital audio advertising and marketing platform in North The united states. SXM Media also serves as the unique marketing and product sales consultant for other platforms and podcasters, together with key entities these types of as SoundCloud (exclusive U.S. promotion agent) and the NBCUniversal Information Team (distinctive advertising and marketing representative for NBC News and MSNBC podcasts, with added profits rights to CNBC podcasts).

This conversation is made up of “ahead-looking statements” in just the meaning of the Non-public Securities Litigation Reform Act of 1995. This sort of statements include things like, but are not confined to, statements about potential monetary and working benefits, our strategies, targets, anticipations and intentions with regard to foreseeable future functions, solutions and services and other statements recognized by words these as “will possible final result,” “are expected to,” “will go on,” “is expected,” “estimated,” “believe,” “intend,” “approach,” “projection,” “outlook” or words of related that means. Such ahead-hunting statements are dependent upon the latest beliefs and anticipations of our administration and are inherently matter to major business, financial and competitive uncertainties and contingencies, many of which are tough to forecast and frequently outside of our regulate. Actual results and the timing of activities might vary materially from the outcomes expected in these forward-hunting statements.

The subsequent variables, amid many others, could trigger precise effects and the timing of functions to differ materially from the predicted success or other expectations expressed in the ahead-looking statements:  the COVID-19 pandemic is adversely impacting our business  we confront significant competitiveness and that levels of competition is probably to raise more than time our attempts to catch the attention of and keep subscribers and listeners, or change listeners into subscribers, which might not be productive, and might adversely influence our business enterprise we engage in comprehensive marketing and advertising initiatives and the continued effectiveness of those endeavours is an essential portion of our enterprise we depend on 3rd functions for the procedure of our organization, and the failure of 3rd get-togethers to accomplish could adversely have an effect on our organization we may possibly not understand the positive aspects of acquisitions and other strategic investments and initiatives a substantial range of our Sirius XM subscribers periodically cancel their subscriptions and we are not able to forecast how productive we will be at retaining buyers our means to profitably draw in and retain subscribers to our Sirius XM services as our internet marketing efforts attain additional cost-sensitive shoppers is uncertain our business is dependent in substantial element on the automobile market failure of our satellite would considerably problems our business enterprise our Sirius XM services could encounter dangerous interference from wi-fi functions our Pandora advertisement-supported business enterprise has experienced a considerable and constant decline of regular energetic consumers, which may possibly adversely influence our Pandora small business our failure to convince advertisers of the rewards of our Pandora advertisement-supported company could damage our business if we are unable to manage profits advancement from our promotion merchandise, especially in cellular advertising, our final results of functions will be adversely impacted modifications in cellular running systems and browsers may possibly hinder our capability to offer promoting and market our solutions if we fail to precisely forecast and participate in audio, comedy or other content that our Pandora listeners love, we may perhaps fail to retain present and appeal to new listeners privateness and facts stability legislation and polices might hinder our potential to market our companies, offer promoting and impose authorized liabilities purchaser protection laws and our failure to comply with them could hurt our business failure to comply with FCC needs could problems our business if we fall short to defend the protection of private information and facts about our buyers, we could be subject to pricey governing administration enforcement steps and private litigation and our reputation could suffer interruption or failure of our facts know-how and communications methods could impair the delivery of our assistance and harm our company the sector for tunes rights is shifting and is subject to substantial uncertainties our Pandora providers rely upon sustaining sophisticated licenses with copyright house owners, and these licenses incorporate onerous terms the premiums we need to pay for “mechanical legal rights” to use musical will work on our Pandora services have greater considerably and these new costs may possibly adversely have an impact on our organization our use of pre-1972 audio recordings on our Pandora support could outcome in extra expenditures failure to protect our intellectual home or steps by third get-togethers to implement their intellectual residence legal rights could significantly damage our business enterprise and running outcomes some of our services and technologies may perhaps use “open up supply” software package, which may possibly limit how we use or distribute our products and services or call for that we release the resource code topic to all those licenses swift technological and sector variations and new entrants could adversely effect our expert services we have a substantial volume of indebtedness, and our financial debt incorporates selected covenants that limit our operations we are a “managed enterprise” within the that means of the NASDAQ listing principles and, as a consequence, qualify for, and count on, exemptions from sure company governance necessities when we now spend a quarterly funds dividend to holders of our common inventory, we could adjust our dividend plan at any time and our principal stockholder has important influence, which includes in excess of actions requiring stockholder acceptance, and its pursuits may vary from the passions of other holders of our frequent inventory if we are not able to attract and retain certified staff, our company could be harmed our amenities could be destroyed by all-natural catastrophes or terrorist things to do the unfavorable end result of pending or upcoming litigation could have an adverse effects on our operations and economical affliction we may perhaps be uncovered to liabilities that other entertainment support companies would not typically be topic to and our company and prospective clients rely on the power of our brands. Extra aspects that could trigger our benefits to differ materially from individuals described in the forward-on the lookout statements can be located in our Once-a-year Report on Sort 10-K for the yr finished December 31, 2020, which is filed with the Securities and Exchange Fee (the “SEC”) and readily available at the SEC’s Internet web-site ( http://www.sec.gov ). The information and facts established forth herein speaks only as of the day hereof, and we disclaim any intention or obligation to update any forward-seeking statements as a end result of developments developing just after the day of this interaction.

Source: SiriusXM

Media contacts for SiriusXM:

Patrick Reilly
[email protected]

Jason Roth
[email protected]

Resource Sirius XM Holdings Inc.

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