South Dakota Tourism wins extra marketing recognitions

The South Dakota Department of Tourism just lately attained nationwide recognition receiving two 2020 Adrian Awards as part of a prestigious global advertising and marketing competitors.

 

The Hospitality Sales and Advertising Association Global (HSMAI) Adrian Awards understand journey advertising companies for impressive income and promoting efforts in advertising and marketing, general public relations, and digital marketing.

 

The Department of Tourism, in partnership with advertising companies MMGY Global and NJF PR, won the subsequent 2020 Adrian Awards:

• Silver: South Dakota Office of Tourism | South Dakota Shines in Virtual Visits 

This award was honored for an revolutionary general public relations program that took journalists on a digital highway journey by the state. This online working experience was produced during the pandemic to showcase the appeal of a street excursion by means of South Dakota’s broad open areas and produce national media coverage to encourage vacationers to check out when the time was right for them.

 

• Bronze: South Dakota Section of Tourism | Presidents’ Day Activation 

This bronze award honored an effective, all-encompassing campaign that capitalized on the link concerning Mount Rushmore Countrywide Memorial and Presidents’ Day, flipping the holiday’s usual retail gross sales pitches into a tourism promotion. The “Sold on South Dakota” campaign achieved an audience of 17.6 million and drove nearly $2 million in lodge income.

“It is our department’s mission to develop leading-notch advertising and marketing campaigns that are not only productive, but also engaging,” mentioned James Hagen, Secretary of the Office of Tourism. “Even in the course of a challenging calendar year, our crew retained pushing to convey to the tale of South Dakota in modern techniques. Successful two Adrian Awards demonstrates we were able to attain that.”

The Adrian Awards realize the extremely very best in marketing and advertising from all segments of the journey business. This year’s awards concentrate was distinct from several years past to tackle the difficulties of the pandemic, with a focus on very best practices, innovation and neighborhood. The awards are selected by senior field and media specialists from extra than 1,500 entries.

 

The South Dakota Department of Tourism is comprised of Tourism and the South Dakota Arts Council. The Office is led by Secretary James D. Hagen.