Texas firm, RealPage, acquires Bend-centered G5 Search Advertising

Ideas to maintain workers, functions in Bend

RICHARDSON, Texas (KTVZ) — RealPage, Inc., a foremost world-wide service provider of software and information analytics to the true estate field, introduced Tuesday that it has entered into a definitive agreement to obtain Bend-centered G5 Research Marketing and advertising, Inc., a major pure-play supplier of digital promoting, promotion and analytics options to the true estate sector.

Here is the entire news release asserting the offer:

RealPage designs to merge G5’s marketplace-leading alternatives with its conclusion-to-conclusion serious estate platform, appreciably accelerating RealPage’s vision for marketing and advertising optimization and eventually a improved renter knowledge for its consumers. The transaction is subject to customary closing ailments and is predicted to close throughout the 3rd quarter of 2021.

G5 serves about 8,300 web sites and has a strong existence in Multifamily, Senior Dwelling and Self-Storage. Considering the fact that its founding in 2005, G5 has invested in a data-pushed SaaS platform that leverages machine understanding to automate advertising selections and customization at scale. Shoppers deploy G5 to enhance home general performance, minimize tenant acquisition prices and minimize friction in the renter knowledge, driving higher internet running earnings.

“We are looking at a considerable transformation in advertising and marketing as our customers changeover from a emphasis on guide technology to optimizing the all round renter practical experience,” claimed Steve Winn, CEO of RealPage. “This necessitates ahead considering to the two measure and improve the ROI of the renter journey for our clients. RealPage has been at the forefront of innovation in this arena, increased by our acquisition of LeaseLabs in 2018. G5 will aid us get this a step further. Their AI / ML-pushed decisioning motor leverages the details platform to mechanically improve marketing and advertising approaches and generate noticeably better running efficiencies at the PMC stage.”

Winn continued, “We are thrilled to be a part of forces with the G5 workforce and welcome them to the RealPage loved ones. Around the past 15 years, G5 has created an exceptional name in the business, an remarkable group of technologists, engineers and entrepreneurs, and a wealthy culture that will properly complement what we have constructed at RealPage.”

Dan Hobin, CEO and Founder of G5, additional, “We are particularly fired up to kick off the future chapter of G5, and the timing has by no means been better. The business is going through a enormous transformation, and it is time for the upcoming generation of internet marketing platforms and capabilities. Alongside one another with RealPage, I believe we will be a powerhouse in the sector and will set the common for renter knowledge and marketing optimization for decades to occur.” 

RealPage options to retain G5’s employees and functions in Bend, Oregon. 

About RealPage

RealPage presents a technologies system that allows authentic estate owners and administrators to adjust how individuals experience and use rental house. Purchasers use the platform to achieve transparency in asset overall performance, leverage knowledge insights and monetize room to create incremental yields. Founded in 1998 and headquartered in Richardson, Texas, RealPage at the moment serves more than 19 million units globally from places of work in North America, Europe and Asia. For more information and facts, visit RealPage.com.

About G5

G5 is a main digital marketing and advertising program and services system for multifamily qualities. G5’s mission is to empower clientele to outsmart and outperform their opposition by way of smarter marketing and advertising, unmatched marketing and advertising technological innovation, and a deep bench of talent that places marketing and advertising performance first. Founded in 2005, G5 presently delivers internet marketing options for far more than 8,300 sites through the U.S. and Canada. Based in Bend, Oregon, G5 is backed by non-public fairness trader PeakEquity Partners. Discover extra at GetG5.com.