The Pitch: Advertising and marketing news for 5.10.22

Danny Robinson, Martin Agency’s main resourceful officer, beside a mural in its workplaces. Robinson was named Ad Age’s Chief Creative Officer of the Yr for 2021. (BizSense file)

TrailHead Inventive included local nonprofit Beyond Boundaries and superstar chef Tuffy Stone as consumers. Operate for both will consist of material creation and strategic branding. For client The Wild Wander Co., a nearby illustration studio, TrailHead launched its new “Fly Fishing” collection on the net and at shops throughout the place.

Trailhead also enlisted regional designer Emma Hultgren to function on a freelance basis on various branding and articles initiatives.

Addison Clark done a rebranding for Bouquets by Zoie, a wedding and activities florist found in Mechanicsville. Operate involved a new emblem, brand name specifications, a site and marketing and advertising collateral. The company developed a brand and released a new web site for Loco Q, a Richmond-dependent barbecue catering firm.

Addison Clark also built the 2021 yearly report for shopper Buddies of Hollywood Cemetery. The 16-site report highlighted the Richmond cemetery’s arboretum and included the year’s fundraising achievements, completed renovation projects, customer figures and donor acknowledgements.

Martin Company CCO Danny Robinson was named Ad Age’s Main Innovative Officer of the Yr for 2021. The industry trade pub has a lot more on the recognition below.

The City of Ashland was awarded a $20,000 tourism marketing grant from Virginia Tourism Corp.The grant will fund the town’s “Center Your Universe” promoting marketing campaign and growth of a visitor encounter cellular application with an expected launch afterwards this yr. Much more on the grant is obtainable on the town’s site.

The King Company developed a new internet site for To start with Crew Automotive as component of a hiring recruitment campaign. The web site includes present task listings, employee testimonies and enterprise benefits.

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Arts & Letters launched spots for the NBA, ESPN and online marriage ceremony registry Zola. The agency employed Andrew Kong as inventive director on the ESPN account. The VCU Brandcenter graduate was formerly an affiliate artistic director at The Martin Agency.

903 Creative worked with Richmond Location Tourism on an current layout and structure for the Spring 2022 Richmond Beer Trail Map. The company completed branding and community banner patterns for the Robinson Street Affiliation and also developed branding and deal design and style for Ganders Coffee, a startup espresso roaster in Loudon County.

Advertising Club of Richmond held its once-a-year Richmond Demonstrate awards ceremony April 29 at The Renaissance. The Martin Company was the night’s significant winner, sweeping the ideal-in-demonstrates in the four agency competitions and taking house 12 awards total. Far more on the awards in this article.