This Gurugram startup delivers 360-diploma Seo options to enterprises globally
3 min readThe worldwide companies Seo providers market is expected to expand from $37.84 billion in 2020 to $40.92 billion in 2021 at a CAGR of 8.1 %, according to Company Wire.
The agencies Search engine marketing products and services current market consists of the revenue of Seo services and associated merchandise by agencies or organizations that present lookup engine optimisation expert services for organizations.
Just one these organization is Website IQ Inc started in 2013 by brothers Vaibhav and Sahil Kakkar. The Gurugram-dependent startup allows corporations and communities comprehend digital marketing and assists them in working strategies and tracking their development.
Its flagship solution RankWatch promises to have helped numerous brands — together with Naukri.com, BookMyShow, Makaan, Reliance, MakeMyTrip, etc. — get actionable information on their rankings, backlinks, and SERP opponents to mature their natural traffic.
“We constructed RankWatch as we saw the will need for internet marketing engineering merchandise in the Search engine optimization market, providing services to some of the major global providers. We could see a good deal was missing in the know-how accessible to enable natural entrepreneurs, and we made the decision to construct what we could not get,” the co-founders tell YourStory.
With its exceptional established of tools, RankWatch streamlines workflows to minimise operational chaos and maximise time for making methods.
Not long ago, the duo has developed ‘Web Signals’, which displays brand mentions, opponents on the website, information websites, weblogs, boards, podcasts, and social media.
Web Signals — a membership-primarily based tool that will allow new end users to observe up to 10,000 mentions at zero cost — can supply info from additional than 120 million resources, Sahil Kakkar, Founder and CEO, World wide web IQ Inc, states.
“Web Signals was designed to resolve our possess problem of monitoring what individuals were declaring about us and our competition on distinct media channels,” adds co-founder Vaibhav Kakkar.
The startup did a Beta test for Web Alerts and bought around 500 shelling out customers. From this, it raised $150,000 with out diluting any fairness. Net Signals’ products and services are unfold throughout simple and premium ideas that price tag $29 and $99 for every month, respectively.
The group
Search engine marketing fanatic and serial entrepreneur Vaibhav has in excess of 14 a long time of knowledge in digital internet marketing. In advance of Web IQ, Vaibhav had introduced two more corporations — Electronic Net Solutions and DigitalNext.
Sahil, on the other hand, experienced formerly worked with Vaibhav at DigitalNext as the Head – Analysis and Growth and COO.
At existing, Web IQ Inc is operating with a lean staff of 27 men and women.
The way forward
RankWatch claims to have helped more than 7,000 advertising groups continue to be organised in much more than 100 international locations globally. At existing, World wide web IQ Inc is current in India and the US. It has also expanded to achieve clients in the Uk and Australia.
Bootstrapped with an financial commitment of Rs 75 lakh, World wide web IQ Inc experienced generated a income of all around $2 million in the FY 2020-2021, the co-founders declare. At current, the startup is not planning to raise any money.
“Our progress expectation is 100 p.c in the recent 12 months,” states Vaibhav.
The startup suggests it competes with the likes of SEMrush, based out of Russia and the US, and Singapore-centered Ahrefs.
It has also relaunched its new UX and designs to launch AI-centered inferences (at present in beta) in the coming days.
According to Sahil, “We have also created some groundbreaking technological know-how, and we are in the approach of obtaining a patent prior to we start it to the entire world.”
“Another big enhance will be the start of our universal investigate, the place you can enter any URL and you will get all the key terms that are ranking. Hence, knowing what your competition are carrying out will be a breeze,” he says.
