Two Primary Automotive Promoting Companies Be a part of Forces | Information
4 min readSCHAUMBURG, Sick., Feb. 1, 2021 /PRNewswire/ — Honda and Acura dealer associations across the region will shortly have obtain to impressive new advertising abilities, as two nationally popular automotive promotion companies have finalized ideas to merge. Pinnacle Marketing and Internet marketing Group, headquartered in Schaumburg, Sick., and RealWorld Advertising, headquartered in Scottsdale, Ariz., have created a devoted division in just Pinnacle, which will turn into a person of the nation’s most significant companies committed to the Honda and Acura manufacturers.
“We are extremely enthusiastic about this merger in that it offers our clientele appreciably bigger methods, depth of talent and expertise,” explained Michael Magnusson, Pinnacle Advertising’s Founder and CEO. “We have a really sturdy target on wherever the automotive retail small business is shifting and the needs it puts on businesses to innovate and evolve. We have a distinct eyesight of how distinctive techniques, instruments, know-how and messaging are impacting dealer accomplishment and will continue to leverage this data to greatly enhance the outcomes in each individual marketplace.”
Pinnacle’s standing as a media powerhouse just obtained a raise that will advantage all of their clientele with this merger. Now with extra than 40 Honda and Acura supplier associations and nationwide shoppers like WeatherTech and Camping Planet, this merger will provide agency media billings north of $300 million this coming calendar year.
“We are very happy of our media team at Pinnacle,” added Magnusson. “We have invested considerably in technological know-how, analysis, knowledge and men and women and have achieved extraordinary results for our consumers. Our media capabilities and functionality rival any nationwide media agency out there. In addition to countrywide setting up and shopping for, Pinnacle currently plans and spots linear and digital in 193 regional DMA’s out of the 210 DMA’s in the state for nearby consumers.”
The Pinnacle Promotion and RealWorld Marketing groups are no strangers to the Honda and Acura vendor affiliation globe. RealWorld has worked completely with Honda and Acura seller associations, considering the fact that their development in 1999, though Pinnacle has been doing the job with Honda and Acura since 2005. The firm will make use of additional than 160 men and women, with about 70 committed to Pinnacle’s Honda and Acura Tier 2 division.
The headquarters of Pinnacle’s Honda and Acura Tier II division will be located in Scottsdale and will hire staff customers in other elements of the state, together with Chicago, as the new division will manage field offices across the state to supply neighborhood client services.
“The merger of our two companies comes at a quite crucial time as much more and a lot more Honda and Acura vendor associations are on the lookout for promoting companions with greater resources and diverse ways to influence the demands and issues in their particular marketplace,” said Leah Wilson, President of RealWorld Advertising and marketing. “Whilst we will be even larger, it is really not automatically dimensions that will make us great—it’s about exceptional impact, strategic imagining, expert services, instruments, study and specialties. In all of this, we will stay speedy and agile, going at the speed of retail in present-day market. It also offers a much larger industry crew to share tips and carry contemplating from quite a few markets throughout the state.”
No staffing alterations are planned and the current in-market or in close proximity to-marketplace Account Managers who manage shopper business on the regional, retail stage, will continue to do so. This permits for more rapidly and greater interaction as nicely as a more powerful being familiar with of the requires and greater success of the advertising and marketing messaging at the District and store stage.
The management team will be a blend of existing management from each corporations. Michael Magnusson will keep on as the CEO of Pinnacle, Leah Wilson will provide as the Chief Consumer Officer and Jake Rostollan will turn into President of the Tier 2 division within just Pinnacle. Several features of the merger integration will roll out around the coming months and the blended group will connect them as they manifest.
For extra information on Pinnacle, you should check out pinnacleadvertising.com.
About Pinnacle Advertising and Internet marketing Group
Started in 1998, Pinnacle Promotion and Advertising Group is a comprehensive-provider company with a assorted customer roster and a distinctive specialty in the automotive field. From its headquarters in Chicago, Pinnacle employs a lot more than 100 individuals and is led by founder and CEO Michael Magnusson. Outstanding manufacturers represented by Pinnacle contain Arlington International Racecourse, Tenting Entire world, Gander Outdoors, Honda, Acura, Metrovac and WeatherTech. Pinnacle has manufactured Tremendous Bowl ads for WeatherTech for the past seven yrs and has been their company of document for the last 12 a long time.
About RealWorld Internet marketing
RealWorld Marketing delivers promotion services exclusively for Honda and Acura brand names at the Tier II level—dealer associations. Because 1999, from its headquarters in Scottsdale, Ariz., the agency has been the only 1 in the country entirely serving Honda and Acura Tier II. Operator and CEO Leah Wilson oversees the company, which employs more than 50 people.
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Source Pinnacle Marketing and Marketing and advertising Group
